PUBLIC RELATIONS FUNCTIONS

Mihaela Marcu
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Mihaela Marcu: University of Craiova, Romania

Social Sciences and Education Research Review, 2025, vol. 12, issue 2, 100-102

Abstract: Public relations represent that element of the promotional mix, which is mainly based on communication and aims to evaluate the public's attitude, identify those aspects that can shape the concern of consumers. The aim is to develop programs that achieve the understanding and favorable attitude of the public towards the company and its products, informing potential customers about the nature and characteristics of the products. Everything is carried out with the aim of encouraging customers to buy the products or services, investors to get involved. From this perspective, we will follow the functions performed by public relations in daily activity. Because, in this context, public relations appear in the form of direct contacts made, constantly and systematically, by companies with different categories of public, with influential people from the management of other institutions in the country or abroad, with opinion leaders.

Keywords: public relations; functions; communication (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:edt:jsserr:v:12:y:2025:i:2:p:100-102

DOI: 10.5281/zenodo.17870665

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