AN INVESTIGATION INTO CAREER DECISION-MAKING AMONG FINAL YEAR PRIMARY SCHOOL STUDENTS IN IBADAN: THE ROLES OF SELF-EFFICACY, PEER PRESSURE, AND SOCIAL MEDIA INFLUENCE

Adewuyi Habeeb Omoponle
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Adewuyi Habeeb Omoponle: Department of Educational Psychology, University of Johannesburg, South Africa

Social Sciences and Education Research Review, 2025, vol. 12, issue 2, 440-450

Abstract: This study investigated the influence of self-efficacy, peer pressure, and social media on the career decision-making processes of final-year primary school pupils in Ibadan. A descriptive survey research design was employed, and data were gathered from a sample of 300 pupils selected through simple random sampling. The study highlights the need for early, age-appropriate career guidance programs in primary schools. Such initiatives should aim to build pupils' confidence in their academic abilities while fostering media literacy skills and strategies for resisting negative peer influence, all of which can play a crucial role in shaping their emerging career interests and decisions.

Keywords: Career decision; Self-efficacy; Peer pressure; Social media; Student (search for similar items in EconPapers)
JEL-codes: J24 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:edt:jsserr:v:12:y:2025:i:2:p:440-450

DOI: 10.5281/zenodo.17870765

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