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Perspectives On Marketing And Organizational Advertising

Alina Tenescu
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Alina Tenescu: University of Craiova, Romania

Social Sciences and Education Research Review, 2016, vol. 3, issue 2, 120-125

Abstract: The main objective of this paper is to show several perspectives on marketing and organizational advertising, as fields of research, training and practice. We also aim to highlight the relationship between the two concepts: "marketing" and "advertising of organizations".

Keywords: organizational advertising; organizational marketing; perspectives; practice; research; training (search for similar items in EconPapers)
JEL-codes: A10 H10 O10 (search for similar items in EconPapers)
Date: 2016
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