EconPapers    
Economics at your fingertips  
 

The Public Broadcaster And The Dynamics Of The Romanian Radio Market

Davian Vlad
Additional contact information
Davian Vlad: University of Craiova, Romania

Social Sciences and Education Research Review, 2016, vol. 3, issue 2, 137-142

Abstract: The permanent changing of the listening habits of the population and the rapid technological evolution represent a real challenge for the Romanian public radio. That is the reason why the editorial management of the public broadcaster should find the proper strategy to keep up with the transformations constantly taking place in the domestic radio market. Adapting to the New Media paradigm is a vital matter to any radio station, including the public one. Therefor the modern ways of reaching more audience should be a priority for the management of the public broadcaster, especially when the dynamics of the radio market are often spectacular and rather unpredictable. That is why the editorial strategy of the public radio must focus on the constant improvement of both the editorial offer and the means of transmission. The "battle" for rating and market share can be won only by constant adjusting and readjusting the policy of the radio station and by permanently improving the structure and the content of the radio programs.

Keywords: radio market; romanian radio; public radio; public broadcaster (search for similar items in EconPapers)
JEL-codes: O47 O57 (search for similar items in EconPapers)
Date: 2016
References: View complete reference list from CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://sserr.ro/wp-content/uploads/2016/12/3-2-137-142.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:edt:jsserr:v:3:y:2016:i:2:p:137-142

Access Statistics for this article

Social Sciences and Education Research Review is currently edited by Stefan Vladutescu

More articles in Social Sciences and Education Research Review from Department of Communication, Journalism and Education Sciences, University of Craiova
Series data maintained by Dan Valeriu Voinea ().

 
Page updated 2017-09-29
Handle: RePEc:edt:jsserr:v:3:y:2016:i:2:p:137-142