PERSUASION, AN IMPONDERABLE FORM OF COMMUNICATION

Alexandra Iorgulescu and Mihaela Marcu
Additional contact information
Alexandra Iorgulescu: Associate Professor, University of Craiova, CCSCMOP, Romania
Mihaela Marcu: Associate Professor, University of Craiova, CCSCMOP, Romania

Social Sciences and Education Research Review, 2022, vol. 9, issue 2, 76-79

Abstract: The intention of this approach is to set clear boundaries between three concepts so widely used in the social and human sciences: persuasion, manipulation, communication. Moreover, we want to join the positions that persuasion is a component of communication, an imponderable shaper of everyday life. A necessary clarification is that persuasion is differentiated from manipulation by the simple fact that the person being persuaded realizes that the message is constructed and conveyed to influence them, differentiating persuasion not only from manipulation, but also from advertising.

Keywords: persuasion; manipulation; communication (search for similar items in EconPapers)
JEL-codes: Z0 (search for similar items in EconPapers)
Date: 2022
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://sserr.ro/wp-content/uploads/2022/12/sserr-9-2-76-79.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:edt:jsserr:v:9:y:2022:i:2:p:76-79

DOI: 10.5281/zenodo.7474338

Access Statistics for this article

Social Sciences and Education Research Review is currently edited by Stefan Vladutescu

More articles in Social Sciences and Education Research Review from Department of Communication, Journalism and Education Sciences, University of Craiova
Bibliographic data for series maintained by Dan Valeriu Voinea ().