Is there any hope? The idea of strategy in business networks

David Ford and Stefanos Mouzas

Australasian marketing journal, 2008, vol. 16, issue 1, 64-78

Abstract: This paper explores some of the implications for the idea of business strategy of the networks of interlocking interdependencies which comprise the business landscape. The paper proposes a framework for analysing the strategic situations facing companies in business networks and for developing business strategy within them. The central message of the paper is that in the complex networks in which companies operate, business strategy cannot realistically be regarded as an individual-company activity.

Keywords: Business strategy; network; interdependencies; interaction; relationships (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:16:y:2008:i:1:p:64-78

DOI: 10.1016/S1441-3582(08)70006-5

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