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Australasian marketing journal

2008 - 2018

Current editor(s): Roger Marshall

From Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

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Volume 26, issue 4, 2018

Introduction to Special Section: A discourse on alternative world views in marketing research pp. 295-296 Downloads
Sharon Purchase
Incommensurability and paradigm crossing: Folding the EGs back into the omelet or blood in the water? pp. 297-302 Downloads
Michael Shaw and Andrew Nowicki
Marketing is scrambled: All evidence-based theorists are invited to breakfast pp. 303-306 Downloads
Rachel Kennedy and Nicole Hartnett
Academic spin doctoring: The incommensurability debate as a scholarly war fantasy pp. 307-309 Downloads
Sid Lowe and Michel Rod
Zebra crossings pp. 310-314 Downloads
Michael Shaw and Andrew Nowicki
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach: Insights, gaps and agenda for future research pp. 317-337 Downloads
R. De Villiers and P. Tipgomut
Advertising effects? An elemental experiment pp. 338-349 Downloads
Tej Pochun, Linda Brennan and Lukas Parker
Calibrating and aggregating multi-dimensional concepts with fuzzy sets: “Human Development” and the quality of democracy pp. 350-357 Downloads
Berg-Schlosser, Dirk
A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events pp. 358-368 Downloads
Daniele Scarpi, Gabriele Pizzi, Francesco Raggiotto and Michela Mason
Applying asymmetric, case-based, forecasting modeling in service research: Cultures’ consequences on customers’ service gratuities pp. 369-381 Downloads
Graham Ferguson, Carol M. Megehee and Arch G. Woodside

Volume 26, issue 3, 2018

When nothing is what it seems: A digital marketing research agenda pp. 199-203 Downloads
Ko de Ruyter, Debbie Isobel Keeling and Liem Viet Ngo
Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement pp. 204-215 Downloads
Ioannis Rizomyliotis, Kleopatra Konstantoulaki and Ioannis Kostopoulos
Ethnic media advertising effectiveness, influences and implications pp. 216-220 Downloads
Hei Tong Lau and Richard Lee
The determinants of green packaging that influence buyers’ willingness to pay a price premium pp. 221-230 Downloads
Gaganpreet Singh and Neeraj Pandey
Keep calm and eat satay: Indonesia's consumption-themed signals of defiance against terrorism pp. 231-238 Downloads
Harryadin Mahardika, Juliana French and Agung Sembada
An exploration of a respondent pre-qualifying framework to increase response rates in social media initiated online surveys pp. 239-261 Downloads
Basa-Martinez, Diana Denise F., Janet Y. Cabrera, La G. Dionaldo, Jonathan Gavino R. Orillo, Paul John M. Ramos and Lanndon A. Ocampo
Consumer advocacy for luxury brands pp. 264-271 Downloads
Anwar Sadat Shimul and Ian Phau
Predicting purchase intention of electric vehicles in Hong Kong pp. 272-280 Downloads
Mark Ng, Monica Law and Serene Zhang
Consumer ethnocentrism, market mavenism and social network analysis pp. 281-288 Downloads
Isaac Cheah and Anwar Sadat Shimul
Student advancement in tertiary learning environments pp. 289-291 Downloads
Steve Dix

Volume 26, issue 2, 2018

A subjective personal introspective essay on the evolution of business schools, the fate of marketing education, and aspirations toward a great society pp. 70-78 Downloads
Morris B. Holbrook
The university in a world of digital technologies: Tensions and challenges pp. 79-82 Downloads
Dang Nguyen
Social brand engagement: How orientation events engage students with the university pp. 83-91 Downloads
Teagan Altschwager, Rebecca Dolan and Jodie Conduit
Investigating the value of a peer-to-peer mentoring experience pp. 92-98 Downloads
Kathleen Griffiths, Foula Kopanidis and Marion Steel
A scholarship approach to embedding creativity and sustainability in Marketing Principles curriculum pp. 99-115 Downloads
Tania von der Heidt
Can MOOCs reduce global inequality in education? pp. 116-120 Downloads
Rachel Pollack Ichou
Facilitating co-creation experience in the classroom with Lego Serious Play pp. 121-131 Downloads
Stephen Dann
Work integrated learning in international marketing: Student insights pp. 132-139 Downloads
Vinh Nhat Lu, Brett Scholz and Long T.V. Nguyen
Melding traditional and progressive andragogy in marketing education, using the hermeneutic competency development strategy pp. 140-156 Downloads
Rouxelle De Villiers and Alexandra Claudia Hess
Using intuitive awakening for business students to enhance strategic thinking skills pp. 157-162 Downloads
Melvin Prince and Constantinos Priporas
Experiential learning: Helping students to become ‘career-ready’ pp. 163-171 Downloads
Daniela Spanjaard, Tim Hall and Nicole Stegemann
On carrot cake and marketing education: A perspective on balancing skills for employability pp. 172-179 Downloads
Kate Daellenbach
Reconceptualising the scholarship of marketing education–SoME futurescapes pp. 180-186 Downloads
Elizabeth Snuggs and Colin Jevons
Directions in higher education: A marketing perspective pp. 187-193 Downloads
Mark D. Uncles

Volume 26, issue 1, 2018

Are promoters valuable customers? An application of the net promoter scale to predict future customer spend pp. 3-9 Downloads
Philip Mecredy, Malcolm Wright and Pamela Feetham
The role of regulation and financial compensation on trust recovery pp. 10-16 Downloads
Lisiane Santos Gasparotto, Natália Araujo Pacheco, Kenny Basso, Vitor Francisco Dalla Corte, Gisele Costa Rabello and Shalimar Gallon
What can the brand manager expect from Facebook? pp. 17-22 Downloads
Desislava Sitta, Margaret Faulkner and Philip Stern
Understanding important hotel attributes from the consumer perspective over time pp. 23-30 Downloads
Sungha Jang, Tian Liu, Ji Hye Kang and Huichen Yang
The role of creativity and project management in enhancing service quality of advertising agencies: A qualitative approach pp. 31-40 Downloads
Elizabeth Levin, Park Thaichon, Sara Quach and Antonio Lobo
A multi-attribute examination of consumer conformity in group-level ordering pp. 41-48 Downloads
Jacob C. Lee, Jungkeun Kim and Kyuseop Kwak
Predicting organizational form choice from pre-entry characteristics of franchisees pp. 49-58 Downloads
Scott Weaven, Brent L. Baker, Chase Edwards, Lorelle Frazer and Debra Grace
Mediation analysis revisited: Practical suggestions for addressing common deficiencies pp. 59-64 Downloads
Jungkeun Kim, Euejung Hwang, Megan Phillips, Sungha Jang, Jae-Eun Kim, Mark T. Spence and Jongwon Park

Volume 23, issue 2, 2015

Introduction to the special issue pp. 94-95 Downloads
Mark S. Glynn
Imprinting, honeymooning, or maturing: Testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers pp. 96-106 Downloads
Arch G. Woodside and Roger Baxter
The mobilization of supplier resources for complex projects: A case study of routines in the offshore wind turbine industry pp. 107-116 Downloads
Salla Lutz and Chris Ellegaard
Research performance of marketing academics and departments: An international comparison pp. 155-161 Downloads
Geoffrey N. Soutar, Ian Wilkinson and Louise Young

Volume 23, issue 1, 2015

The complexity of trust in business collaborations pp. 2-12 Downloads
Denise Jarratt and Arnela Ceric
The relative contribution of love and trust towards customer loyalty pp. 13-18 Downloads
Shu-Ching Chen and Pascale G. Quester
The interactions of CSR, self-congruity and purchase intention among Chinese consumers pp. 19-26 Downloads
Jihyun Lee and Yuri Lee
Modelling CRM in a social media age pp. 27-37 Downloads
Paul Harrigan, Geoff Soutar, Musfiq Mannan Choudhury and Michelle Lowe
The relationship between e-lifestyle and Internet advertising avoidance pp. 38-48 Downloads
Amir Abedini Koshksaray, Drew Franklin and Kambiz Heidarzadeh Hanzaee
Manufacturer and retailer brands: Is strategic coexistence the norm? pp. 49-60 Downloads
Ranga Chimhundu, Lisa S. McNeill and Robert P. Hamlin
Smoker's recall of fear appeal imagery: Examining the effect of fear intensity and fear type pp. 61-66 Downloads
Ethan Rayner, Stacey M. Baxter and Jasmina Ilicic
Australian consumers' decision-making styles for everyday products pp. 67-74 Downloads
Tahmid Nayeem and Riza Casidy
The common threads of national cultures pp. 75-85 Downloads
Sunil Venaik and Paul Brewer
The ecological fallacy: How to spot one and tips on how to use one to your advantage pp. 86-92 Downloads
Hume Winzar
Page updated 2019-02-08