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Australasian marketing journal

2008 - 2020

Current editor(s): Roger Marshall

From Elsevier
Bibliographic data for series maintained by Nithya Sathishkumar ().

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Volume 28, issue 4, 2020

Stigma association type and sponsor corporate image: Exploring the negative off-field behaviour of sportspeople pp. 136-144 Downloads
Ellen Bloxsome, Mark Brown, Nigel Pope and Christopher Joseph
Envisioning the future of behavioral decision-making: A systematic literature review of behavioral reasoning theory pp. 145-159 Downloads
Aditya Kumar Sahu, R.K. Padhy and Amandeep Dhir
Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media pp. 160-170 Downloads
Jason Weismueller, Paul Harrigan, Shasha Wang and Geoffrey N. Soutar
A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness pp. 171-180 Downloads
Rahil Shams, Mark Brown and Frank Alpert
Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice pp. 181-188 Downloads
Sarah Duffy, Kyle Bruce, Lara Moroko and Lars Groeger
AI customer service: Task complexity, problem-solving ability, and usage intention pp. 189-199 Downloads
Yingzi Xu, Chih-Hui Shieh, Patrick van Esch and I-Ling Ling
Neuromarketing, subliminal advertising, and hotel selection: An EEG study pp. 200-208 Downloads
Liwei Hsu and Yen-Jung Chen
Transforming social capital into performance via entrepreneurial orientation pp. 209-217 Downloads
Long Thanh Nguyen, Jake An, Liem Viet Ngo and Le Nguyen Hau
CB-SEM latent interaction: Unconstrained and orthogonalized approaches pp. 218-234 Downloads
Jun-Hwa Cheah, Mumtaz Ali Memon, James E Richard, Hiram Ting and Tat-Huei Cham
Customer engagement: A systematic review and future research priorities pp. 235-252 Downloads
Sylvia C. Ng, Jillian C. Sweeney and Carolin Plewa
When giving is good for encouraging social entrepreneurship pp. 253-262 Downloads
Truc Thanh Le, Thi Nguyet Que Nguyen and Quan Ha Minh Tran
Choose Quickly! The Influence of Cognitive Resource Availability on the Preference between the Intuitive and Externally Recommended Options pp. 263-272 Downloads
Jungkeun Kim, Jae-Eun Kim and Roger Marshall
Convenience matter in mobile banking adoption intention? pp. 273-285 Downloads
Amit Shankar and Bikramjit Rishi
Consumers’ resistance to digital innovations: A systematic review and framework development pp. 286-299 Downloads
Shalini Talwar, Manish Talwar, Puneet Kaur and Amandeep Dhir
Does the interface quality of mobile shopping apps affect purchase intention? An empirical study pp. 300-309 Downloads
Vipul Patel, Kallol Das, Ravi Chatterjee and Yupal Shukla
The effectiveness of guilt and shame appeals on health communications: The moderating role of self-construal and personal cultural orientation pp. 310-324 Downloads
Sinh Nguyen, Daniel Laufer and Jayne Krisjanous
Effectiveness of food-related cues and portion size effect pp. 325-331 Downloads
E. Gray, H.T. Lau, R. Lee, L. Lockshin, C. Nguyen and Y. Zhu
Tiers and fears: An investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising pp. 332-348 Downloads
Julie Bilby, Mike Reid, Linda Brennan and Jiemiao Chen
The interplay of positive and negative emotions to quit unhealthy consumption behaviors: Insights for social marketers pp. 349-360 Downloads
Syed Muhammad Fazal-e-Hasan, Hormoz Ahmadi, Gary Mortimer, Harjit Sekhon, Husni Kharouf and Charles Jebarajakirthy
Genetically modified crops’ environmental impact and trust in eco-labels pp. 361-373 Downloads
Lynn E. Kwak, Sang Won Yoon and Younjun Kim
Augmented reality marketing: A technology-enabled approach to situated customer experience pp. 374-384 Downloads
Mathew Chylinski, Jonas Heller, Tim Hilken, Debbie Isobel Keeling, Dominik Mahr and Ko de Ruyter

Volume 28, issue 3, 2020

Leveraging the power of the sharing economy pp. 1-3 Downloads
Gavin Northey and Rod Brodie
The sharing economy: A marketing perspective pp. 4-13 Downloads
Weng Marc Lim
Why consumers’ ‘New power’ will change marketing pp. 14-21 Downloads
Alyssa J. Reynolds-Pearson and Michael R. Hyman
Who shares? Profiling consumers in the sharing economy pp. 22-33 Downloads
Sean Sands, Carla Ferraro, Colin Campbell, Jan Kietzmann and Vasiliki Vicki Andonopoulos
The power of sharing to support consumers through liminality pp. 34-41 Downloads
Lucie K. Ozanne and Julie L. Ozanne
Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior pp. 42-49 Downloads
Widya Paramita, Felix Septianto, Sari Winahjoe, B.M. Purwanto and Ika Diyah Candra
Consumer motivations to create alternative consumption platforms pp. 50-57 Downloads
Dr Neha Bajaj, Marion Steel, Steve Ogden and Kaleel Rahman
How to grow the sharing economy? Create Prosumers! pp. 58-66 Downloads
Bodo Lang, Elsamari Botha, Jeandri Robertson, Joya A. Kemper, Rebecca Dolan and Jan Kietzmann
Peer-to-peer interactions in the sharing economy: Exploring the role of reciprocity within a Chinese social network pp. 67-80 Downloads
Richard G. Starr, Andrew Q. Zhu, Catherine Frethey-Bentham and Roderick J. Brodie
A taxonomy of initiatives at work in the sharing economy pp. 81-86 Downloads
Bruno Fernandes, Paula Chimenti and Roberto Nogueira
To donate or to waste it: Understanding posthumous organ donation attitude pp. 87-97 Downloads
Amani Alsalem, Marie-Louise Fry and Park Thaichon
Effects of power and implicit theories on donation pp. 98-107 Downloads
Mary Khalil, Saira Khan and Felix Septianto
Impact of the perceived threat of COVID-19 on variety-seeking pp. 108-116 Downloads
Jungkeun Kim
Mindfulness and job performance: Does creativity matter? pp. 117-123 Downloads
Liem Viet Ngo, Nguyen Phong Nguyen, Jenny Lee and Vasiliki Andonopoulos
The impact of passion on sales performance: Is negotiation a missing link? pp. 124-133 Downloads
Mai Dong Tran and Phong Nguyen Nguyen

Volume 28, issue 2, 2020

Editorial pp. 65-66 Downloads
Liem Viet Ngo
More than just a feeling: A research agenda for the study of consumer emotions following Corporate Social Irresponsibility (CSI) pp. 67-70 Downloads
Paolo Antonetti
An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation pp. 71-82 Downloads
Aman Abid and Paul Harrigan
Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence pp. 83-89 Downloads
Daniel D. Prior and Joona Keränen
The Natural Monopoly effect in brand purchasing: Do big brands really appeal to lighter category buyers? pp. 90-99 Downloads
John Dawes
Service offshoring fit from consumers’ perspective pp. 100-109 Downloads
Lu Lu, Gary Gregory and Liem Ngo
Increasing parental leave uptake: A systems social marketing approach pp. 110-118 Downloads
Sarah Duffy, Patrick van Esch and Murooj Yousef
Equitable work-integrated-learning: Using practical simulations in university marketing subjects pp. 119-127 Downloads
Paul Chad
Keep up the good work in research universities: An importance-performance analysis pp. 128-138 Downloads
Siti Falindah Padlee, Vaughan Reimers, Safiek Mokhlis, Marhana Mohamed Anuar and Azlinzuraini Ahmad

Volume 28, issue 1, 2020

Mindful consumption: Three consumer segment views pp. 3-10 Downloads
George R. Milne, Francisco Villarroel Ordenes and Begum Kaplan
Empathy and delight in a personal service setting pp. 11-17 Downloads
Thi Nguyet Que Nguyen, Quan Ha Minh Tran and Mathew Chylinski
Emotional responses to plastic waste: Matching image and message framing in encouraging consumers to reduce plastic consumption pp. 18-29 Downloads
Felix Septianto and Michael S.W. Lee
Re-positioning customer loyalty in a fast moving consumer goods market pp. 30-34 Downloads
Malin Sundström and Sara Hjelm-Lidholm
The reciprocal effects of loneliness and consumer ethnocentrism in online behavior pp. 35-46 Downloads
Tan, Huey Yii “Daphane” and Michael Hair
Value creation in art galleries: A service logic analysis pp. 47-56 Downloads
Martin Williams, Sergio Biggemann and Zsófia Tóth
PROVE it! A practical primer to positioning theoretically pp. 57-64 Downloads
Karen V. Fernandez
Page updated 2021-05-02