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Australasian marketing journal

2008 - 2018

Current editor(s): Roger Marshall

From Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

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Volume 26, issue 2, 2018

A subjective personal introspective essay on the evolution of business schools, the fate of marketing education, and aspirations toward a great society pp. 70-78 Downloads
Morris B. Holbrook
The university in a world of digital technologies: Tensions and challenges pp. 79-82 Downloads
Dang Nguyen
Social brand engagement: How orientation events engage students with the university pp. 83-91 Downloads
Teagan Altschwager, Rebecca Dolan and Jodie Conduit
Investigating the value of a peer-to-peer mentoring experience pp. 92-98 Downloads
Kathleen Griffiths, Foula Kopanidis and Marion Steel
A scholarship approach to embedding creativity and sustainability in Marketing Principles curriculum pp. 99-115 Downloads
Tania von der Heidt
Can MOOCs reduce global inequality in education? pp. 116-120 Downloads
Rachel Pollack Ichou
Facilitating co-creation experience in the classroom with Lego Serious Play pp. 121-131 Downloads
Stephen Dann
Work integrated learning in international marketing: Student insights pp. 132-139 Downloads
Vinh Nhat Lu, Brett Scholz and Long T.V. Nguyen
Melding traditional and progressive andragogy in marketing education, using the hermeneutic competency development strategy pp. 140-156 Downloads
Rouxelle De Villiers and Alexandra Claudia Hess
Using intuitive awakening for business students to enhance strategic thinking skills pp. 157-162 Downloads
Melvin Prince and Constantinos Priporas
Experiential learning: Helping students to become ‘career-ready’ pp. 163-171 Downloads
Daniela Spanjaard, Tim Hall and Nicole Stegemann
On carrot cake and marketing education: A perspective on balancing skills for employability pp. 172-179 Downloads
Kate Daellenbach
Reconceptualising the scholarship of marketing education–SoME futurescapes pp. 180-186 Downloads
Elizabeth Snuggs and Colin Jevons
Directions in higher education: A marketing perspective pp. 187-193 Downloads
Mark D. Uncles

Volume 26, issue 1, 2018

Are promoters valuable customers? An application of the net promoter scale to predict future customer spend pp. 3-9 Downloads
Philip Mecredy, Malcolm Wright and Pamela Feetham
The role of regulation and financial compensation on trust recovery pp. 10-16 Downloads
Lisiane Santos Gasparotto, Natália Araujo Pacheco, Kenny Basso, Vitor Francisco Dalla Corte, Gisele Costa Rabello and Shalimar Gallon
What can the brand manager expect from Facebook? pp. 17-22 Downloads
Desislava Sitta, Margaret Faulkner and Philip Stern
Understanding important hotel attributes from the consumer perspective over time pp. 23-30 Downloads
Sungha Jang, Tian Liu, Ji Hye Kang and Huichen Yang
The role of creativity and project management in enhancing service quality of advertising agencies: A qualitative approach pp. 31-40 Downloads
Elizabeth Levin, Park Thaichon, Sara Quach and Antonio Lobo
A multi-attribute examination of consumer conformity in group-level ordering pp. 41-48 Downloads
Jacob C. Lee, Jungkeun Kim and Kyuseop Kwak
Predicting organizational form choice from pre-entry characteristics of franchisees pp. 49-58 Downloads
Scott Weaven, Brent L. Baker, Chase Edwards, Lorelle Frazer and Debra Grace
Mediation analysis revisited: Practical suggestions for addressing common deficiencies pp. 59-64 Downloads
Jungkeun Kim, Euejung Hwang, Megan Phillips, Sungha Jang, Jae-Eun Kim, Mark T. Spence and Jongwon Park

Volume 23, issue 2, 2015

Introduction to the special issue pp. 94-95 Downloads
Mark S. Glynn
Imprinting, honeymooning, or maturing: Testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers pp. 96-106 Downloads
Arch G. Woodside and Roger Baxter
The mobilization of supplier resources for complex projects: A case study of routines in the offshore wind turbine industry pp. 107-116 Downloads
Salla Lutz and Chris Ellegaard
Research performance of marketing academics and departments: An international comparison pp. 155-161 Downloads
Geoffrey N. Soutar, Ian Wilkinson and Louise Young

Volume 23, issue 1, 2015

The complexity of trust in business collaborations pp. 2-12 Downloads
Denise Jarratt and Arnela Ceric
The relative contribution of love and trust towards customer loyalty pp. 13-18 Downloads
Shu-Ching Chen and Pascale G. Quester
The interactions of CSR, self-congruity and purchase intention among Chinese consumers pp. 19-26 Downloads
Jihyun Lee and Yuri Lee
Modelling CRM in a social media age pp. 27-37 Downloads
Paul Harrigan, Geoff Soutar, Musfiq Mannan Choudhury and Michelle Lowe
The relationship between e-lifestyle and Internet advertising avoidance pp. 38-48 Downloads
Amir Abedini Koshksaray, Drew Franklin and Kambiz Heidarzadeh Hanzaee
Manufacturer and retailer brands: Is strategic coexistence the norm? pp. 49-60 Downloads
Ranga Chimhundu, Lisa S. McNeill and Robert P. Hamlin
Smoker's recall of fear appeal imagery: Examining the effect of fear intensity and fear type pp. 61-66 Downloads
Ethan Rayner, Stacey M. Baxter and Jasmina Ilicic
Australian consumers' decision-making styles for everyday products pp. 67-74 Downloads
Tahmid Nayeem and Riza Casidy
The common threads of national cultures pp. 75-85 Downloads
Sunil Venaik and Paul Brewer
The ecological fallacy: How to spot one and tips on how to use one to your advantage pp. 86-92 Downloads
Hume Winzar

Volume 22, issue 4, 2014

Playing the citations game: From publish or perish to be cited or sidelined pp. 280-287 Downloads
Grahame R. Dowling
So many things to do! How multitasking affects memory and attitude for product and brand placements pp. 288-295 Downloads
Thuthi Gunawardena and Martin K.J. Waiguny
Switching barriers' influences on service recovery evaluation in the retail banking industry: Construct development and testing pp. 296-306 Downloads
Fredy Valenzuela
Indigenous intellectual property rights: Ethical insights for marketers pp. 307-313 Downloads
Ann-Marie Kennedy and Gene R. Laczniak
Does culture matter to Chinese consumers? Empirical evidence pp. 314-324 Downloads
Greg Elliott and Charles Chin Chiu Tam
Emotional connections to objects as shown through collecting behaviour: The role of ardour pp. 325-334 Downloads
Lydia Zonneveld and Sergio Biggemann
Resisting temptation: gender differences in customer loyalty in the presence of a more attractive alternative pp. 335-341 Downloads
Valentyna Melnyk
Bringing marketing into nonprofit organisations: A managerial nightmare! pp. 342-349 Downloads
Paul Chad, Elias Kyriazis and Judy Motion
The decay of positive and negative word of mouth after product experience pp. 350-355 Downloads
Robert East, Mark D. Uncles, Jenni Romaniuk and Chris Hand

Volume 22, issue 3, 2014

Variability in health care services: the role of service employee flexibility pp. 168-178 Downloads
Jessica Vredenburg and Simon J. Bell
Organisational capabilities for customer participation in health care service innovation pp. 179-188 Downloads
Shikha Sharma, Jodie Conduit and Sally Rao Hill
Case-mix system as a boundary object: the case of home care services pp. 189-196 Downloads
Laszlo Sajtos, Paul Rouse, Julie Harrison and Matthew Parsons
Exploring client adherence factors related to clinical outcomes pp. 197-204 Downloads
Liz Gill, Fabio Cassia, Ian D. Cameron, Susan Kurrle, Stephen Lord, Nicola Fairhall, Keri Lockwood and Colleen Langron
Information asymmetry and co-creation in health care services pp. 205-217 Downloads
Sergio Barile, Marialuisa Saviano and Francesco Polese
Consumer value in complementary and alternative medicine (CAM) health care services pp. 218-229 Downloads
Sarah Dodds, Sandy Bulmer and Andrew Murphy
Customer value co-creation within partnership models of health care: an examination of the New Zealand Midwifery Partnership Model pp. 230-237 Downloads
Jayne Krisjanous and Robyn Maude
Empowered and knowledgeable health consumers: The impact of online support groups on the doctor–patient relationship pp. 238-245 Downloads
Susan Stewart Loane and D'Alessandro, Steven
Are my symptoms serious Dr Google? A resource-based typology of value co-destruction in online self-diagnosis pp. 246-256 Downloads
Nichola Robertson, Michael Polonsky and Lisa McQuilken
Just what the doctor ordered? Investigating the impact of health service quality on consumer misbehaviour pp. 257-267 Downloads
Dominique A. Greer, Rebekah Russell-Bennett, Alastair Tombs and Judy Drennan
Promoting preventive health behaviour among young Malaysian consumers: toward an integrated conceptual framework pp. 268-278 Downloads
Sheau-Fen Yap, Nor Azila Mohammad Noor, Roger Marshall and Kok-Hong Liew

Volume 22, issue 2, 2014

Editorial for Issue 2 pp. 75-75 Downloads
Roger Marshall
The impact of outcome-based control for retail buyers on organizational performance pp. 76-83 Downloads
Changju Kim and Katsuyoshi Takashima
The problem with standardizing international market research: A case study from B2B services pp. 84-92 Downloads
M. Sajid Khan, Earl Naumann and Matti J. Haverila
A psychometric theory that measures up to marketing reality: An adapted Many Faceted IRT model pp. 93-102 Downloads
Luming Wang and Adam Finn
Contextualizing value propositions: Examining how consumers experience value propositions in their practices pp. 103-110 Downloads
Heli Holttinen
Predicting variation in repertoire size with the NBD model pp. 111-116 Downloads
Giang Trinh
Pass it on: A framework for classifying the content of word of mouth pp. 117-124 Downloads
Cathy Nguyen and Jenni Romaniuk
Incorporation of victim size in an examination of consumer ethics in South Korea pp. 125-135 Downloads
Jungki Lee and Sam Fullerton
Ideal body image: A male perspective on self pp. 136-143 Downloads
Lisa S. McNeill and James L. Firman
Young adult voting decision-making: Studying the effect of usage from a consumer behaviour perspective pp. 144-154 Downloads
Tiffany M. Winchester, John Hall and Wayne Binney
The role of perceived market orientation in the higher education sector pp. 155-163 Downloads
Riza Casidy

Volume 22, issue 1, 2014

Agent-based Modelling, a new kind of research pp. 4-14 Downloads
Fabian P. Held, Ian F. Wilkinson, Robert Marks and Louise Young
Relationship strength and network form: An agent-based simulation of interaction in a business network pp. 15-27 Downloads
Frans Prenkert and Atle Følgesvold
Measuring complex patterns in space–time pp. 28-35 Downloads
Michael Thompson and Louise Young
Using agent-based models to design social marketing campaign pp. 36-44 Downloads
Luisa Perez-Mujica, Roderick Duncan and Terry Bossomaier
Pinpointing the deeper structures, processes and mechanisms of change within interactional fields pp. 45-50 Downloads
Gary J. Buttriss and Ian F. Wilkinson
Eroding trust – An agent based model to explore how trust flows pp. 51-53 Downloads
Kalika Navin Doloswala
An agent based model for networking of scholars pp. 54-59 Downloads
Saradhi Motamarri, N.D.L. Liyanage and Rosemary Smart
Rethinking validation: Efficient search of the space of parameters for an agent-based model pp. 60-68 Downloads
Doina Olaru and Sharon Purchase
From i-phone 3G to i-phone 4G: A two-stage complex systems model of the two stage diffusion process pp. 69-72 Downloads
D’Alessandro, Steven and Hume Winzar
Page updated 2018-12-08