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Australasian marketing journal

2008 - 2020

Current editor(s): Roger Marshall

From Elsevier
Bibliographic data for series maintained by Haili He ().

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Volume 28, issue 1, 2020

Mindful consumption: Three consumer segment views pp. 3-10 Downloads
George R. Milne, Francisco Villarroel Ordenes and Begum Kaplan
Empathy and delight in a personal service setting pp. 11-17 Downloads
Thi Nguyet Que Nguyen, Quan Ha Minh Tran and Mathew Chylinski
Emotional responses to plastic waste: Matching image and message framing in encouraging consumers to reduce plastic consumption pp. 18-29 Downloads
Felix Septianto and Michael S.W. Lee
Re-positioning customer loyalty in a fast moving consumer goods market pp. 30-34 Downloads
Malin Sundström and Sara Hjelm-Lidholm
The reciprocal effects of loneliness and consumer ethnocentrism in online behavior pp. 35-46 Downloads
Tan, Huey Yii “Daphane” and Michael Hair
Value creation in art galleries: A service logic analysis pp. 47-56 Downloads
Martin Williams, Sergio Biggemann and Zsófia Tóth
PROVE it! A practical primer to positioning theoretically pp. 57-64 Downloads
Karen V. Fernandez

Volume 27, issue 4, 2019

Slow fashion – Balancing the conscious retail model within the fashion marketplace pp. 215-223 Downloads
Lisa S. McNeill and Jasmine Snowdon
Consumers' perceptions on complexity and prospects of ethical luxury: Qualitative insights from Taiwan pp. 224-232 Downloads
Stelios Karatzas, Alexandros Kapoulas and Constantinos Vasilios Priporas
Belief in fate and self-efficacy in road safety advertising based on guilt: An explanation based on negotiable fate pp. 233-241 Downloads
Imene Becheur, Haithem Guizani and Khaled Shaaban
Interest, but not liking, drives consumer preference toward novelty pp. 242-248 Downloads
Billy Sung, Eric Vanman and Nicole Hartley
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions pp. 249-260 Downloads
Naser Pourazad, Lara Stocchi and Vipul Pare
Discovering emerging research topics for brand personality: A bibliometric analysis pp. 261-272 Downloads
Juan Sebastián Lara-Rodríguez, Camilo Rojas-Contreras and Edison Jair Duque Oliva
Revisiting the relevance debate empirically: Historical roots and modern shoots pp. 273-283 Downloads
Shivan Sanjay Patel, Shivendra Kumar Pandey and Dheeraj Sharma

Volume 27, issue 3, 2019

Pricing in consumer digital markets: A dynamic framework pp. 139-148 Downloads
Richard Reisman, Adrian Payne and Pennie Frow
Applying a causal ambush marketing framework to social media: The ‘Pleasure is Diverse’ campaign and the Australian marriage amendment pp. 149-157 Downloads
Felicity Small, Michael Mehmet and Morgan P. Miles
The effects of e-commerce on franchising: Practical implications and models pp. 158-168 Downloads
Zhanna Kremez, Lorelle Frazer and Park Thaichon
The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organizational tenure matter? pp. 169-178 Downloads
Long Thang Van Nguyen, Vinh Nhat Lu, Sally Rao Hill and Jodie Conduit
Marketing the healthiness of sports drinks: From physiological to cognitive based benefits pp. 179-186 Downloads
Patrick van Esch and Casey Lynn Gadsby
Critically reviewing literature: A tutorial for new researchers pp. 187-196 Downloads
Karen V. Fernandez
How to specify, estimate, and validate higher-order constructs in PLS-SEM pp. 197-211 Downloads
Marko Sarstedt, Joseph F. Hair, Jun-Hwa Cheah, Jan-Michael Becker and Christian Ringle

Volume 27, issue 2, 2019

Expression and transformation of loyalty in a contractual service setting: A processual view pp. 66-77 Downloads
Sara Quach, Chandana Hewege and Viet Le
I like watching other people eat: A cross-cultural analysis of the antecedents of attitudes towards Mukbang pp. 78-90 Downloads
Beulah Pereira, Billy Sung and Sean Lee
Understanding new products’ market performance using Google Trends pp. 91-103 Downloads
Pattarin Chumnumpan and Xiaohui Shi
Investigating salesperson performance factors: A systematic review of the literature on the characteristics of effective salespersons pp. 104-112 Downloads
Halimin Herjanto and Drew Franklin
Consumer metaphoria: Uncovering the automaticity of animal, product/brand, and country meanings pp. 113-125 Downloads
Drew Martin, Nitha Palakshappa and Arch Woodside
Response to Thoemmes and Lemmer (2019) regarding mediation analysis revisited pp. 126-128 Downloads
Jungkeun Kim, (Gina) Cui, Yuanyuan, Sungha Jang, Mark T. Spence and Jongwon Park
From dataset to qualitative comparative analysis (QCA)—Challenges and tricky points: A research note on contrarian case analysis and data calibration pp. 129-135 Downloads
Ivan Russo and Ilenia Confente

Volume 27, issue 1, 2019

Conceptualising engagement in a consumer-to-consumer context pp. 2-13 Downloads
Eathar Abdul-Ghani, Kenneth F. Hyde and Roger Marshall
Managing country-of-origin affiliations for luxury brand-building in China pp. 14-23 Downloads
Klaus Heine, Glyn Atwal and Jiaxun He
Social capital and health risk: An integrative review pp. 24-31 Downloads
Sheau-Fen Yap, Jae-Eun Kim, Christina Kwai Choi Lee, Yingzi Xu and Jungkeun Kim
When does money priming affect helping behavior? pp. 32-40 Downloads
Hamed Aghakhani, Mehdi Akhgari and Kelley Main
Qualia: Touching the inner needs of consumers’ hearts pp. 41-51 Downloads
Han-Jen Niu
Mediation analysis revisited again pp. 52-56 Downloads
Felix Thoemmes and Gunnar Lemmer
Factor-based structural equation modeling with WarpPLS pp. 57-63 Downloads
Ned Kock

Volume 26, issue 4, 2018

Introduction to Special Section: A discourse on alternative world views in marketing research pp. 295-296 Downloads
Sharon Purchase
Incommensurability and paradigm crossing: Folding the EGs back into the omelet or blood in the water? pp. 297-302 Downloads
Michael Shaw and Andrew Nowicki
Marketing is scrambled: All evidence-based theorists are invited to breakfast pp. 303-306 Downloads
Rachel Kennedy and Nicole Hartnett
Academic spin doctoring: The incommensurability debate as a scholarly war fantasy pp. 307-309 Downloads
Sid Lowe and Michel Rod
Zebra crossings pp. 310-314 Downloads
Michael Shaw and Andrew Nowicki
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach: Insights, gaps and agenda for future research pp. 317-337 Downloads
R. De Villiers and P. Tipgomut
Advertising effects? An elemental experiment pp. 338-349 Downloads
Tej Pochun, Linda Brennan and Lukas Parker
Calibrating and aggregating multi-dimensional concepts with fuzzy sets: “Human Development” and the quality of democracy pp. 350-357 Downloads
Dirk Berg-Schlosser
A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events pp. 358-368 Downloads
Daniele Scarpi, Gabriele Pizzi, Francesco Raggiotto and Michela Mason
Applying asymmetric, case-based, forecasting modeling in service research: Cultures’ consequences on customers’ service gratuities pp. 369-381 Downloads
Graham Ferguson, Carol M. Megehee and Arch G. Woodside

Volume 26, issue 3, 2018

When nothing is what it seems: A digital marketing research agenda pp. 199-203 Downloads
Ko de Ruyter, Debbie Isobel Keeling and Liem Viet Ngo
Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement pp. 204-215 Downloads
Ioannis Rizomyliotis, Kleopatra Konstantoulaki and Ioannis Kostopoulos
Ethnic media advertising effectiveness, influences and implications pp. 216-220 Downloads
Hei Tong Lau and Richard Lee
The determinants of green packaging that influence buyers’ willingness to pay a price premium pp. 221-230 Downloads
Gaganpreet Singh and Neeraj Pandey
Keep calm and eat satay: Indonesia's consumption-themed signals of defiance against terrorism pp. 231-238 Downloads
Harryadin Mahardika, Juliana French and Agung Sembada
An exploration of a respondent pre-qualifying framework to increase response rates in social media initiated online surveys pp. 239-261 Downloads
Diana Denise F. Basa-Martinez, Janet Y. Cabrera, La G. Dionaldo, Jonathan Gavino R. Orillo, Paul John M. Ramos and Lanndon A. Ocampo
Consumer advocacy for luxury brands pp. 264-271 Downloads
Anwar Sadat Shimul and Ian Phau
Predicting purchase intention of electric vehicles in Hong Kong pp. 272-280 Downloads
Mark Ng, Monica Law and Serene Zhang
Consumer ethnocentrism, market mavenism and social network analysis pp. 281-288 Downloads
Isaac Cheah and Anwar Sadat Shimul
Student advancement in tertiary learning environments pp. 289-291 Downloads
Steve Dix

Volume 26, issue 2, 2018

A subjective personal introspective essay on the evolution of business schools, the fate of marketing education, and aspirations toward a great society pp. 70-78 Downloads
Morris B. Holbrook
The university in a world of digital technologies: Tensions and challenges pp. 79-82 Downloads
Dang Nguyen
Social brand engagement: How orientation events engage students with the university pp. 83-91 Downloads
Teagan Altschwager, Rebecca Dolan and Jodie Conduit
Investigating the value of a peer-to-peer mentoring experience pp. 92-98 Downloads
Kathleen Griffiths, Foula Kopanidis and Marion Steel
A scholarship approach to embedding creativity and sustainability in Marketing Principles curriculum pp. 99-115 Downloads
Tania von der Heidt
Can MOOCs reduce global inequality in education? pp. 116-120 Downloads
Rachel Pollack Ichou
Facilitating co-creation experience in the classroom with Lego Serious Play pp. 121-131 Downloads
Stephen Dann
Work integrated learning in international marketing: Student insights pp. 132-139 Downloads
Vinh Nhat Lu, Brett Scholz and Long T.V. Nguyen
Melding traditional and progressive andragogy in marketing education, using the hermeneutic competency development strategy pp. 140-156 Downloads
Rouxelle De Villiers and Alexandra Claudia Hess
Using intuitive awakening for business students to enhance strategic thinking skills pp. 157-162 Downloads
Melvin Prince and Constantinos Priporas
Experiential learning: Helping students to become ‘career-ready’ pp. 163-171 Downloads
Daniela Spanjaard, Tim Hall and Nicole Stegemann
On carrot cake and marketing education: A perspective on balancing skills for employability pp. 172-179 Downloads
Kate Daellenbach
Reconceptualising the scholarship of marketing education–SoME futurescapes pp. 180-186 Downloads
Elizabeth Snuggs and Colin Jevons
Directions in higher education: A marketing perspective pp. 187-193 Downloads
Mark D. Uncles

Volume 26, issue 1, 2018

Are promoters valuable customers? An application of the net promoter scale to predict future customer spend pp. 3-9 Downloads
Philip Mecredy, Malcolm Wright and Pamela Feetham
The role of regulation and financial compensation on trust recovery pp. 10-16 Downloads
Lisiane Santos Gasparotto, Natália Araujo Pacheco, Kenny Basso, Vitor Francisco Dalla Corte, Gisele Costa Rabello and Shalimar Gallon
What can the brand manager expect from Facebook? pp. 17-22 Downloads
Desislava Sitta, Margaret Faulkner and Philip Stern
Understanding important hotel attributes from the consumer perspective over time pp. 23-30 Downloads
Sungha Jang, Tian Liu, Ji Hye Kang and Huichen Yang
The role of creativity and project management in enhancing service quality of advertising agencies: A qualitative approach pp. 31-40 Downloads
Elizabeth Levin, Park Thaichon, Sara Quach and Antonio Lobo
A multi-attribute examination of consumer conformity in group-level ordering pp. 41-48 Downloads
Jacob C. Lee, Jungkeun Kim and Kyuseop Kwak
Predicting organizational form choice from pre-entry characteristics of franchisees pp. 49-58 Downloads
Scott Weaven, Brent L. Baker, Chase Edwards, Lorelle Frazer and Debra Grace
Mediation analysis revisited: Practical suggestions for addressing common deficiencies pp. 59-64 Downloads
Jungkeun Kim, Euejung Hwang, Megan Phillips, Sungha Jang, Jae-Eun Kim, Mark T. Spence and Jongwon Park
Page updated 2020-05-29