Convenience matter in mobile banking adoption intention?

Amit Shankar and Bikramjit Rishi

Australasian marketing journal, 2020, vol. 28, issue 4, 273-285

Abstract: The purpose of this study is to explore how different dimensions of online convenience impact mobile banking (m-banking) adoption intention. The findings from 432 banking users show that access convenience, transaction convenience, and possession/post-possession convenience predict m-banking adoption intention, with the chief driver being the possession/post-possession convenience. Further, results suggest that the intention to adopt m-banking leads to m-banking adoption and usage. These findings offer unique insights to banks about how to make m-banking platforms more convenient for enhancing the pace of m-banking adoption intention and usage. This study also makes several contributions to the mobile commerce and online convenience literature.

Keywords: Mobile banking; Online convenience; Adoption intention; Online consumer behaviour (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (29)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:28:y:2020:i:4:p:273-285

DOI: 10.1016/j.ausmj.2020.06.008

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