When giving is good for encouraging social entrepreneurship

Truc Thanh Le, Thi Nguyet Que Nguyen and Quan Ha Minh Tran

Australasian marketing journal, 2020, vol. 28, issue 4, 253-262

Abstract: We develop a cognitive-affect model of social entrepreneurship that begins with empathy (i.e. perspective taking and empathic concern) and progresses through prosocial behavior to social entrepreneurship intention. We further propose two contingencies – namely entrepreneurial opportunity evaluation and exploitation - that moderate the proposed relationships. We verify theses effects with a sample of 537 respondents. Results suggest that prosocial behavior mediates the relationship between empathy (perspective taking and empathic concern) and social entrepreneurial intention. We also find that opportunity evaluation and opportunity exploitation moderate this mediating pathway.

Keywords: Cognitive empathy; Emotional empathy; Prosocial behavior; Opportunity evaluation; Opportunity exploitation; Social entrepreneurship (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:28:y:2020:i:4:p:253-262

DOI: 10.1016/j.ausmj.2020.05.005

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