Australasian marketing journal

2008 - 2020

Current editor(s): Roger Marshall

From Elsevier
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Volume 27, issue 4, 2019

Slow fashion – Balancing the conscious retail model within the fashion marketplace pp. 215-223

Lisa S. McNeill and Jasmine Snowdon

Consumers' perceptions on complexity and prospects of ethical luxury: Qualitative insights from Taiwan pp. 224-232

Stelios Karatzas, Alexandros Kapoulas and Constantinos Vasilios Priporas

Belief in fate and self-efficacy in road safety advertising based on guilt: An explanation based on negotiable fate pp. 233-241

Imene Becheur, Haithem Guizani and Khaled Shaaban

Interest, but not liking, drives consumer preference toward novelty pp. 242-248

Billy Sung, Eric Vanman and Nicole Hartley

Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions pp. 249-260

Naser Pourazad, Lara Stocchi and Vipul Pare

Discovering emerging research topics for brand personality: A bibliometric analysis pp. 261-272

Juan Sebastián Lara-Rodríguez, Camilo Rojas-Contreras and Edison Jair Duque Oliva

Revisiting the relevance debate empirically: Historical roots and modern shoots pp. 273-283

Shivan Sanjay Patel, Shivendra Kumar Pandey and Dheeraj Sharma

Volume 27, issue 3, 2019

Pricing in consumer digital markets: A dynamic framework pp. 139-148

Richard Reisman, Adrian Payne and Pennie Frow

Applying a causal ambush marketing framework to social media: The ‘Pleasure is Diverse’ campaign and the Australian marriage amendment pp. 149-157

Felicity Small, Michael Mehmet and Morgan P. Miles

The effects of e-commerce on franchising: Practical implications and models pp. 158-168

Zhanna Kremez, Lorelle Frazer and Park Thaichon

The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organizational tenure matter? pp. 169-178

Long Thang Van Nguyen, Vinh Nhat Lu, Sally Rao Hill and Jodie Conduit

Marketing the healthiness of sports drinks: From physiological to cognitive based benefits pp. 179-186

Patrick van Esch and Casey Lynn Gadsby

Critically reviewing literature: A tutorial for new researchers pp. 187-196

Karen V. Fernandez

How to specify, estimate, and validate higher-order constructs in PLS-SEM pp. 197-211

Marko Sarstedt, Joseph F. Hair, Jun-Hwa Cheah, Jan-Michael Becker and Christian Ringle

Volume 27, issue 2, 2019

Expression and transformation of loyalty in a contractual service setting: A processual view pp. 66-77

Sara Quach, Chandana Hewege and Viet Le

I like watching other people eat: A cross-cultural analysis of the antecedents of attitudes towards Mukbang pp. 78-90

Beulah Pereira, Billy Sung and Sean Lee

Understanding new products’ market performance using Google Trends pp. 91-103

Pattarin Chumnumpan and Xiaohui Shi

Investigating salesperson performance factors: A systematic review of the literature on the characteristics of effective salespersons pp. 104-112

Halimin Herjanto and Drew Franklin

Consumer metaphoria: Uncovering the automaticity of animal, product/brand, and country meanings pp. 113-125

Drew Martin, Nitha Palakshappa and Arch Woodside

Response to Thoemmes and Lemmer (2019) regarding mediation analysis revisited pp. 126-128

Jungkeun Kim, (Gina) Cui, Yuanyuan, Sungha Jang, Mark T. Spence and Jongwon Park

From dataset to qualitative comparative analysis (QCA)—Challenges and tricky points: A research note on contrarian case analysis and data calibration pp. 129-135

Ivan Russo and Ilenia Confente

Volume 27, issue 1, 2019

Conceptualising engagement in a consumer-to-consumer context pp. 2-13

Eathar Abdul-Ghani, Kenneth F. Hyde and Roger Marshall

Managing country-of-origin affiliations for luxury brand-building in China pp. 14-23

Klaus Heine, Glyn Atwal and Jiaxun He

Social capital and health risk: An integrative review pp. 24-31

Sheau-Fen Yap, Jae-Eun Kim, Christina Kwai Choi Lee, Yingzi Xu and Jungkeun Kim

When does money priming affect helping behavior? pp. 32-40

Hamed Aghakhani, Mehdi Akhgari and Kelley Main

Qualia: Touching the inner needs of consumers’ hearts pp. 41-51

Han-Jen Niu

Mediation analysis revisited again pp. 52-56

Felix Thoemmes and Gunnar Lemmer

Factor-based structural equation modeling with WarpPLS pp. 57-63

Ned Kock

Volume 26, issue 4, 2018

Introduction to Special Section: A discourse on alternative world views in marketing research pp. 295-296

Sharon Purchase

Incommensurability and paradigm crossing: Folding the EGs back into the omelet or blood in the water? pp. 297-302

Michael Shaw and Andrew Nowicki

Marketing is scrambled: All evidence-based theorists are invited to breakfast pp. 303-306

Rachel Kennedy and Nicole Hartnett

Academic spin doctoring: The incommensurability debate as a scholarly war fantasy pp. 307-309

Sid Lowe and Michel Rod

Zebra crossings pp. 310-314

Michael Shaw and Andrew Nowicki

Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach: Insights, gaps and agenda for future research pp. 317-337

R. De Villiers and P. Tipgomut

Advertising effects? An elemental experiment pp. 338-349

Tej Pochun, Linda Brennan and Lukas Parker

Calibrating and aggregating multi-dimensional concepts with fuzzy sets: “Human Development” and the quality of democracy pp. 350-357

Dirk Berg-Schlosser

A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events pp. 358-368

Daniele Scarpi, Gabriele Pizzi, Francesco Raggiotto and Michela Mason

Applying asymmetric, case-based, forecasting modeling in service research: Cultures’ consequences on customers’ service gratuities pp. 369-381

Graham Ferguson, Carol M. Megehee and Arch G. Woodside

Volume 26, issue 3, 2018

When nothing is what it seems: A digital marketing research agenda pp. 199-203

Ko de Ruyter, Debbie Isobel Keeling and Liem Viet Ngo

Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement pp. 204-215

Ioannis Rizomyliotis, Kleopatra Konstantoulaki and Ioannis Kostopoulos

Ethnic media advertising effectiveness, influences and implications pp. 216-220

Hei Tong Lau and Richard Lee

The determinants of green packaging that influence buyers’ willingness to pay a price premium pp. 221-230

Gaganpreet Singh and Neeraj Pandey

Keep calm and eat satay: Indonesia's consumption-themed signals of defiance against terrorism pp. 231-238

Harryadin Mahardika, Juliana French and Agung Sembada

An exploration of a respondent pre-qualifying framework to increase response rates in social media initiated online surveys pp. 239-261

Diana Denise F. Basa-Martinez, Janet Y. Cabrera, La G. Dionaldo, Jonathan Gavino R. Orillo, Paul John M. Ramos and Lanndon A. Ocampo

Consumer advocacy for luxury brands pp. 264-271

Anwar Sadat Shimul and Ian Phau

Predicting purchase intention of electric vehicles in Hong Kong pp. 272-280

Mark Ng, Monica Law and Serene Zhang

Consumer ethnocentrism, market mavenism and social network analysis pp. 281-288

Isaac Cheah and Anwar Sadat Shimul

Student advancement in tertiary learning environments pp. 289-291

Steve Dix

Volume 26, issue 2, 2018

A subjective personal introspective essay on the evolution of business schools, the fate of marketing education, and aspirations toward a great society pp. 70-78

Morris B. Holbrook

The university in a world of digital technologies: Tensions and challenges pp. 79-82

Dang Nguyen

Social brand engagement: How orientation events engage students with the university pp. 83-91

Teagan Altschwager, Rebecca Dolan and Jodie Conduit

Investigating the value of a peer-to-peer mentoring experience pp. 92-98

Kathleen Griffiths, Foula Kopanidis and Marion Steel

A scholarship approach to embedding creativity and sustainability in Marketing Principles curriculum pp. 99-115

Tania von der Heidt

Can MOOCs reduce global inequality in education? pp. 116-120

Rachel Pollack Ichou

Facilitating co-creation experience in the classroom with Lego Serious Play pp. 121-131

Stephen Dann

Work integrated learning in international marketing: Student insights pp. 132-139

Vinh Nhat Lu, Brett Scholz and Long T.V. Nguyen

Melding traditional and progressive andragogy in marketing education, using the hermeneutic competency development strategy pp. 140-156

Rouxelle De Villiers and Alexandra Claudia Hess

Using intuitive awakening for business students to enhance strategic thinking skills pp. 157-162

Melvin Prince and Constantinos Priporas

Experiential learning: Helping students to become ‘career-ready’ pp. 163-171

Daniela Spanjaard, Tim Hall and Nicole Stegemann

On carrot cake and marketing education: A perspective on balancing skills for employability pp. 172-179

Kate Daellenbach

Reconceptualising the scholarship of marketing education–SoME futurescapes pp. 180-186

Elizabeth Snuggs and Colin Jevons

Directions in higher education: A marketing perspective pp. 187-193

Mark D. Uncles

Volume 26, issue 1, 2018

Are promoters valuable customers? An application of the net promoter scale to predict future customer spend pp. 3-9

Philip Mecredy, Malcolm Wright and Pamela Feetham

The role of regulation and financial compensation on trust recovery pp. 10-16

Lisiane Santos Gasparotto, Natália Araujo Pacheco, Kenny Basso, Vitor Francisco Dalla Corte, Gisele Costa Rabello and Shalimar Gallon

What can the brand manager expect from Facebook? pp. 17-22

Desislava Sitta, Margaret Faulkner and Philip Stern

Understanding important hotel attributes from the consumer perspective over time pp. 23-30

Sungha Jang, Tian Liu, Ji Hye Kang and Huichen Yang

The role of creativity and project management in enhancing service quality of advertising agencies: A qualitative approach pp. 31-40

Elizabeth Levin, Park Thaichon, Sara Quach and Antonio Lobo

A multi-attribute examination of consumer conformity in group-level ordering pp. 41-48

Jacob C. Lee, Jungkeun Kim and Kyuseop Kwak

Predicting organizational form choice from pre-entry characteristics of franchisees pp. 49-58

Scott Weaven, Brent L. Baker, Chase Edwards, Lorelle Frazer and Debra Grace

Mediation analysis revisited: Practical suggestions for addressing common deficiencies pp. 59-64

Jungkeun Kim, Euejung Hwang, Megan Phillips, Sungha Jang, Jae-Eun Kim, Mark T. Spence and Jongwon Park