Australasian marketing journal

2008 - 2020

Current editor(s): Roger Marshall

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 28, issue 4, 2020

Stigma association type and sponsor corporate image: Exploring the negative off-field behaviour of sportspeople pp. 136-144

Ellen Bloxsome, Mark Brown, Nigel Pope and Christopher Joseph

Envisioning the future of behavioral decision-making: A systematic literature review of behavioral reasoning theory pp. 145-159

Aditya Kumar Sahu, R.K. Padhy and Amandeep Dhir

Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media pp. 160-170

Jason Weismueller, Paul Harrigan, Shasha Wang and Geoffrey N. Soutar

A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness pp. 171-180

Rahil Shams, Mark Brown and Frank Alpert

Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice pp. 181-188

Sarah Duffy, Kyle Bruce, Lara Moroko and Lars Groeger

AI customer service: Task complexity, problem-solving ability, and usage intention pp. 189-199

Yingzi Xu, Chih-Hui Shieh, Patrick van Esch and I-Ling Ling

Neuromarketing, subliminal advertising, and hotel selection: An EEG study pp. 200-208

Liwei Hsu and Yen-Jung Chen

Transforming social capital into performance via entrepreneurial orientation pp. 209-217

Long Thanh Nguyen, Jake An, Liem Viet Ngo and Le Nguyen Hau

CB-SEM latent interaction: Unconstrained and orthogonalized approaches pp. 218-234

Jun-Hwa Cheah, Mumtaz Ali Memon, James E Richard, Hiram Ting and Tat-Huei Cham

Customer engagement: A systematic review and future research priorities pp. 235-252

Sylvia C. Ng, Jillian C. Sweeney and Carolin Plewa

When giving is good for encouraging social entrepreneurship pp. 253-262

Truc Thanh Le, Thi Nguyet Que Nguyen and Quan Ha Minh Tran

Choose Quickly! The Influence of Cognitive Resource Availability on the Preference between the Intuitive and Externally Recommended Options pp. 263-272

Jungkeun Kim, Jae-Eun Kim and Roger Marshall

Convenience matter in mobile banking adoption intention? pp. 273-285

Amit Shankar and Bikramjit Rishi

Consumers’ resistance to digital innovations: A systematic review and framework development pp. 286-299

Shalini Talwar, Manish Talwar, Puneet Kaur and Amandeep Dhir

Does the interface quality of mobile shopping apps affect purchase intention? An empirical study pp. 300-309

Vipul Patel, Kallol Das, Ravi Chatterjee and Yupal Shukla

The effectiveness of guilt and shame appeals on health communications: The moderating role of self-construal and personal cultural orientation pp. 310-324

Sinh Nguyen, Daniel Laufer and Jayne Krisjanous

Effectiveness of food-related cues and portion size effect pp. 325-331

E. Gray, H.T. Lau, R. Lee, L. Lockshin, C. Nguyen and Y. Zhu

Tiers and fears: An investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising pp. 332-348

Julie Bilby, Mike Reid, Linda Brennan and Jiemiao Chen

The interplay of positive and negative emotions to quit unhealthy consumption behaviors: Insights for social marketers pp. 349-360

Syed Muhammad Fazal-e-Hasan, Hormoz Ahmadi, Gary Mortimer, Harjit Sekhon, Husni Kharouf and Charles Jebarajakirthy

Genetically modified crops’ environmental impact and trust in eco-labels pp. 361-373

Lynn E. Kwak, Sang Won Yoon and Younjun Kim

Augmented reality marketing: A technology-enabled approach to situated customer experience pp. 374-384

Mathew Chylinski, Jonas Heller, Tim Hilken, Debbie Isobel Keeling, Dominik Mahr and Ko de Ruyter

Volume 28, issue 3, 2020

Leveraging the power of the sharing economy pp. 1-3

Gavin Northey and Rod Brodie

The sharing economy: A marketing perspective pp. 4-13

Weng Marc Lim

Why consumers’ ‘New power’ will change marketing pp. 14-21

Alyssa J. Reynolds-Pearson and Michael R. Hyman

Who shares? Profiling consumers in the sharing economy pp. 22-33

Sean Sands, Carla Ferraro, Colin Campbell, Jan Kietzmann and Vasiliki Vicki Andonopoulos

The power of sharing to support consumers through liminality pp. 34-41

Lucie K. Ozanne and Julie L. Ozanne

Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior pp. 42-49

Widya Paramita, Felix Septianto, Sari Winahjoe, B.M. Purwanto and Ika Diyah Candra

Consumer motivations to create alternative consumption platforms pp. 50-57

Dr Neha Bajaj, Marion Steel, Steve Ogden and Kaleel Rahman

How to grow the sharing economy? Create Prosumers! pp. 58-66

Bodo Lang, Elsamari Botha, Jeandri Robertson, Joya A. Kemper, Rebecca Dolan and Jan Kietzmann

Peer-to-peer interactions in the sharing economy: Exploring the role of reciprocity within a Chinese social network pp. 67-80

Richard G. Starr, Andrew Q. Zhu, Catherine Frethey-Bentham and Roderick J. Brodie

A taxonomy of initiatives at work in the sharing economy pp. 81-86

Bruno Fernandes, Paula Chimenti and Roberto Nogueira

To donate or to waste it: Understanding posthumous organ donation attitude pp. 87-97

Amani Alsalem, Marie-Louise Fry and Park Thaichon

Effects of power and implicit theories on donation pp. 98-107

Mary Khalil, Saira Khan and Felix Septianto

Impact of the perceived threat of COVID-19 on variety-seeking pp. 108-116

Jungkeun Kim

Mindfulness and job performance: Does creativity matter? pp. 117-123

Liem Viet Ngo, Nguyen Phong Nguyen, Jenny Lee and Vasiliki Andonopoulos

The impact of passion on sales performance: Is negotiation a missing link? pp. 124-133

Mai Dong Tran and Phong Nguyen Nguyen

Volume 28, issue 2, 2020

Editorial pp. 65-66

Liem Viet Ngo

More than just a feeling: A research agenda for the study of consumer emotions following Corporate Social Irresponsibility (CSI) pp. 67-70

Paolo Antonetti

An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation pp. 71-82

Aman Abid and Paul Harrigan

Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence pp. 83-89

Daniel D. Prior and Joona Keränen

The Natural Monopoly effect in brand purchasing: Do big brands really appeal to lighter category buyers? pp. 90-99

John Dawes

Service offshoring fit from consumers’ perspective pp. 100-109

Lu Lu, Gary Gregory and Liem Ngo

Increasing parental leave uptake: A systems social marketing approach pp. 110-118

Sarah Duffy, Patrick van Esch and Murooj Yousef

Equitable work-integrated-learning: Using practical simulations in university marketing subjects pp. 119-127

Paul Chad

Keep up the good work in research universities: An importance-performance analysis pp. 128-138

Siti Falindah Padlee, Vaughan Reimers, Safiek Mokhlis, Marhana Mohamed Anuar and Azlinzuraini Ahmad

Volume 28, issue 1, 2020

Mindful consumption: Three consumer segment views pp. 3-10

George R. Milne, Francisco Villarroel Ordenes and Begum Kaplan

Empathy and delight in a personal service setting pp. 11-17

Thi Nguyet Que Nguyen, Quan Ha Minh Tran and Mathew Chylinski

Emotional responses to plastic waste: Matching image and message framing in encouraging consumers to reduce plastic consumption pp. 18-29

Felix Septianto and Michael S.W. Lee

Re-positioning customer loyalty in a fast moving consumer goods market pp. 30-34

Malin Sundström and Sara Hjelm-Lidholm

The reciprocal effects of loneliness and consumer ethnocentrism in online behavior pp. 35-46

Tan, Huey Yii “Daphane” and Michael Hair

Value creation in art galleries: A service logic analysis pp. 47-56

Martin Williams, Sergio Biggemann and Zsófia Tóth

PROVE it! A practical primer to positioning theoretically pp. 57-64

Karen V. Fernandez