Value creation in art galleries: A service logic analysis

Martin Williams, Sergio Biggemann and Zsófia Tóth

Australasian marketing journal, 2020, vol. 28, issue 1, 47-56

Abstract: This study addresses how non-profit organisations like art galleries participate in co-creating value to visitors (customers), providers, and other stakeholders, and how these processes can be conceptualised within a service logic framework. We evaluate how an art gallery touring exhibition in regional Australia contributed to customer value, drawing on data collected in 2014–2016 from publications and websites, and interviews with staff of art galleries and arts organisations.

Keywords: Customer value; Value co-creation; Art galleries; Touring exhibitions; Australian aboriginal art; Qualitative analysis (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:28:y:2020:i:1:p:47-56

DOI: 10.1016/j.ausmj.2019.08.002

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