Australasian marketing journal

2008 - 2020

Current editor(s): Roger Marshall

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 21, issue 4, 2013

The emotions that drive viral video pp. 205-211

Karen Nelson-Field, Erica Riebe and Kellie Newstead

Targeting segments in the Australian community to increase support for climate change policy pp. 212-217

Mark Morrison, Roderick Duncan and Kevin A. Parton

Some remarks on the internal consistency of online consumer reviews pp. 221-227

Diana Schindler and Reinhold Decker

McDonald’s apology over a pig toy: A cultural territorial clash pp. 228-233

Guan Cheng Quek and Peter Ling

An investigation of tobacco retail outlets as a cue for smoking pp. 234-239

Suzan Burton, Daniela Spanjaard and Janet Hoek

Reducing householders’ grocery carbon emissions: Carbon literacy and carbon label preferences pp. 240-249

Anne Sharp and Meagan Wheeler

Enhancing learning-centeredness in marketing principles curriculum pp. 250-258

Tania von der Heidt and Ali Quazi

Stigmatized labour: An overlooked service worker’s stress pp. 259-263

Liliana L. Bove and Simon J. Pervan

The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America pp. 264-270

François A. Carrillat, d’Astous, Alain and Victor Davoine

The influence of private labels on retailer cooperation pp. 271-277

Christian Zippel, John Wilkinson and Thomas Vogler

Volume 21, issue 3, 2013

Cloud computing: A social cognitive perspective of ethics, entrepreneurship, technology marketing, computer self-efficacy and outcome expectancy on behavioural intentions pp. 137-146

Vanessa Ratten

Validating the Customer Satisfaction Survey (CSS) Scale in the Australian fast food industry pp. 147-154

Ian Phau and Graham Ferguson

The effects of portal website attitude and e-services on branding of e-stores pp. 155-160

Hsiu-Li Chen and Shane Mathews

Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities pp. 161-167

Phyra Sok, O’Cass, Aron and Keo Mony Sok

Gender-role stereotypes in integrated social marketing communication: Influence on attitudes towards the ad pp. 168-175

Kirsten Robertson and Jessica Davidson

A review of the first twenty years of the Australasian Marketing Journal pp. 176-186

Michael Jay Polonsky, Pandora Kay and Allison Ringer

Firms’ strategic response to service uncertainty: An empirical signaling study pp. 187-197

Debi P. Mishra

The effects of religious symbols in product packaging on Muslim consumer responses pp. 198-204

Abou Bakar, Richard Lee and Cam Rungie

Volume 21, issue 2, 2013

Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity pp. 75-84

Abhishek Dwivedi and Bill Merrilees

The effect of culture and salespersons’ retail service quality on impulse buying pp. 85-93

Chanthika Pornpitakpan and Jie Hui Han

Persuasibility and the self – Investigating heterogeneity among consumers pp. 94-104

Monika Koller, Arne Floh, Alexander Zauner and Thomas Rusch

The effect of ‘green’ messages on brand purchase and brand rejection pp. 105-110

Meagan Wheeler, Anne Sharp and Magda Nenycz-Thiel

Dual-faceted multidimensional IRT models with hierarchical structure pp. 111-118

Luming Wang and Adam Finn

Good customers: The value of customers by mode of acquisition pp. 119-125

Mark D. Uncles, Robert East and Wendy Lomax

A comparative study of consumer and B2B goods importers’ trust and commitment: Evidence from an Asian developing country pp. 126-136

M. Abu Saleh, M. Yunus Ali and Ali Quazi

Volume 21, issue 1, 2013

The financial services cultural orientation matrix pp. 1-9

Deborah Stephenson, Steve Worthington and Rebekah Russell-Bennett

Extending the use of market orientation: Transforming a charity into a business pp. 10-16

Paul Chad

The customer engagement/value interface: An exploratory investigation pp. 17-24

Linda D. Hollebeek

Factors moderating the impact of word of mouth for TV and film broadcasts pp. 25-29

Cathy Nguyen and Jenni Romaniuk

C-OAR-SE-based single-item measures for the two-stage Technology Acceptance Model pp. 30-35

John R. Rossiter and Bradley Braithwaite

Trust–commitment as a mediator of the celebrity endorser–brand equity relationship in a service context pp. 36-42

Abhishek Dwivedi and Lester W. Johnson

Exploring a functional approach to attitudinal brand loyalty pp. 43-51

Rebekah Russell-Bennett, Charmine E.J. Härtel and Steve Worthington

Do radio stations in New Zealand target successfully? pp. 52-58

Maxwell Winchester and Gavin Lees

Empirical evidence of repertoire size pp. 59-65

Melissa Banelis, Erica Riebe and Campbell M. Rungie

The relationship between electronic word-of-mouth motivations and message characteristics: The sender’s perspective pp. 66-74

Kenneth B. Yap, Budi Soetarto and Jillian C. Sweeney

Volume 20, issue 4, 2012

Improving firm performance through NPD: The role of market orientation, NPD orientation and the NPD process pp. 235-241

Mike Reid and Erica Brady

An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia pp. 242-249

Riza Casidy

Market environment, assortment policy, and performance of small retailers pp. 250-259

Jack Cadeaux and Chris Dubelaar

An exploratory study into the role and interplay of intrinsic and extrinsic cues in Australian consumers’ evaluations of fish pp. 260-267

Meredith Lawley, Dawn Birch and Denise Hamblin

All quiet on the Western front? Empirical evidence on the “War” between Marketing Managers and Sales Managers pp. 268-274

Graham R. Massey

Service backstage visibility and the corresponding perceived values in the process of service delivery pp. 275-281

Yu-Ying Huang

A critical review of classical conditioning effects on consumer behavior pp. 282-296

Chanthika Pornpitakpan

Brand avoidance, genetic modification, and brandlessness pp. 297-302

Michael Shyue Wai Lee, Denise Conroy and Judith Motion

The determinants of customer trust in buyer–seller relationships: An empirical investigation in rural India pp. 303-313

Waheed Kareem Abdul, Sanjaya S. Gaur and Lisa N. Peñaloza

Volume 20, issue 3, 2012

Roger Layton and the early history of marketing at the University of New South Wales pp. 181-184

Stan Glaser

Roger A. Layton and marketing systems theory pp. 185-189

Ian Wilkinson

Marketing systems, the Ring Cycle, and the Layton Effect pp. 190-194

Clifford J. Shultz

Roger Layton’s contributions to marketing pp. 198-200

Wind, Jerry (Yoram)

Looking up to Layton: The case of higher degree research pp. 204-206

Louise Young and Laurel Jackson

Marketing – As it once was, and, perhaps, might one day be! pp. 207-210

Roger Layton

Consumer innovativeness influence on really new product adoption pp. 211-217

Chih-Wei Chao, Mike Reid and Felix T. Mavondo

Some philosophical problems for service-dominant logic in marketing pp. 218-223

Malcolm Wright and Deborah Russell

Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context pp. 224-233

O’Cass, Aron, Liem Viet Ngo and Nima Heirati

Volume 20, issue 2, 2012

Antecedents and consequences of strategic price management: An analysis in the New Zealand industrial service context pp. 113-121

Kostis Indounas and Stefan Roth

Re-thinking and re-tooling the social marketing mix pp. 122-126

Ross Gordon

Towards a better understanding of fashion clothing involvement pp. 127-135

Sally Rebecca Hourigan and Ursula-Sigrid Bougoure

The effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis pp. 136-146

Ranjit Voola, Gian Casimir, Jamie Carlson and M. Anushree Agnihotri

Intranet portals: Marketing and managing individuals’ acceptance and use pp. 147-157

William D. Neill and James E. Richard

Australian franchising research: Review, synthesis and future research directions pp. 158-163

Owen Wright and Andrew McAuley

Reasons for switching service providers pp. 164-170

Robert East, Ursula Grandcolas, Riley, Francesca Dall’Olmo and Wendy Lomax

Value-for-money perceptions of supermarket and private labels pp. 171-177

Magda Nenycz-Thiel and Jenni Romaniuk

Volume 20, issue 1, 2012

Assessing the validity of brand equity constructs pp. 3-8

Con Menictas, Paul Z. Wang and Jordan J. Louviere

Making a face: Graphical illustrations of managerial stances toward customer creativity pp. 9-15

Colin L. Campbell, Pierre R. Berthon, Leyland F. Pitt, Ian McCarthy and Kirk Plangger

Mum or bub? Which influences breastfeeding loyalty pp. 16-23

Joy Parkinson, Rebekah Russell-Bennett and Josephine Previte

Toddler milk advertising in Australia: Infant formula advertising in disguise? pp. 24-27

Nina J Berry, Sandra C Jones and Don Iverson

An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluations, trust, loyalty and word of mouth pp. 28-36

O’Cass, Aron and Jamie Carlson

Personal values and mall shopping behavior: The mediating role of attitude and intention among Chinese and Thai consumers pp. 37-47

Yuanfeng Cai and Randall Shannon

Store brand proneness: Effects of perceived risks, quality and familiarity pp. 48-58

Yap Sheau-Fen, Leong Sun-May and Wee Yu-Ghee

Cultural values and higher education choices: Chinese families pp. 59-64

Christina Kwai Choi Lee and Sussie C. Morrish

Predicting first year student transfer intentions: Do relationships matter? pp. 65-72

Maria M. Raciti

Cognitive and affective trust between Australian exporters and their overseas buyers pp. 73-79

Andrew Zur, Civilai Leckie and Cynthia M. Webster

Exploring regional differences in Chinese consumer acceptance of new mobile technology: A qualitative study pp. 80-88

Jinzhu Song, Judy C. Drennan and Lynda M. Andrews

Brand personality factor based models: A critical review pp. 89-96

Mark Avis

Drivers of satisfaction and dissatisfaction for overseas service customers: A critical incident technique approach pp. 97-107

Constanza Bianchi and Judy Drennan