Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

Phyra Sok, O’Cass, Aron and Keo Mony Sok

Australasian marketing journal, 2013, vol. 21, issue 3, 161-167

Abstract: While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.

Keywords: Marketing; Innovation; Learning; Complementarity; SME performance; Capabilities (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (28)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:21:y:2013:i:3:p:161-167

DOI: 10.1016/j.ausmj.2013.04.001

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