Roger Layton and the early history of marketing at the University of New South Wales

Stan Glaser

Australasian marketing journal, 2012, vol. 20, issue 3, 181-184

Abstract: The first permanent professor of marketing at the University of New South Wales was Roger Layton. The social history of the department, as it then was, is described via sketches of the people who made up the initial cohort of academics and research students.

Keywords: Roger Layton; Marketing history; University of New South Wales (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:20:y:2012:i:3:p:181-184

DOI: 10.1016/j.ausmj.2012.05.002

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