Some philosophical problems for service-dominant logic in marketing

Malcolm Wright and Deborah Russell

Australasian marketing journal, 2012, vol. 20, issue 3, 218-223

Abstract: Vargo and Lusch (2004, 2008, 2009) developed a synthesis of service-dominant logic and called for a major shift towards service thinking, which has been well received by the academic marketing community. However the arguments to date have overlooked issues of testability, over-explanation, and normative power, and they are undermined by a definitional slide in the justification of service-dominant logic. We discuss these issues and suggest that they may create problems for service-dominant logic in its current form. We call for further conceptual development to address these points, and to enable discriminative tests between alternative service-based interventions.

Keywords: Service-dominant logic; Marketing theory; Philosophical criticism (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:20:y:2012:i:3:p:218-223

DOI: 10.1016/j.ausmj.2012.02.002

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