Australasian marketing journal

2008 - 2020

Current editor(s): Roger Marshall

From Elsevier
Bibliographic data for series maintained by Catherine Liu (repec@elsevier.com).

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Volume 19, issue 4, 2011

A novel romance: The Technology Acceptance Model with emotional attachment pp. 223-229

Wayne Read, Nichola Robertson and Lisa McQuilken

Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention pp. 230-237

Jasmina Ilicic and Cynthia M. Webster

Mobile phone feature preferences, customer satisfaction and repurchase intent among male users pp. 238-246

Matti Haverila

Antecedents of materialism and compulsive buying: A life course study in Australia pp. 247-256

S. Todd Weaver, George P. Moschis and Teresa Davis

Retail buyers’ decision-making and buy national campaigns pp. 257-266

Andrea Insch, Rebecca S. Prentice and John G. Knight

Documentation and continuous development of processes for customer management: Implications for profitable growth pp. 267-280

Jaakko Aspara

Pseudo panels as an alternative study design pp. 281-292

Catherine Frethey-Bentham

Volume 19, issue 3, 2011

What do managers’ survey responses mean and what affects them? The case of market orientation and firm performance pp. 137-147

Baiding Rong and Ian F. Wilkinson

Retail tobacco distribution in Australia: Evidence for policy development pp. 168-173

Suzan Burton, Lindie Clark, Stefanie Heuler, Jette Bollerup and Kristina Jackson

Young adult smokers’ perceptions of cigarette pack innovation, pack colour and plain packaging pp. 174-180

Crawford Moodie and Allison Ford

The impact of Australia’s new graphic cigarette packet warnings on smokers’ beliefs and attitudes pp. 181-188

Caroline L. Miller, David J. Hill, Pascale G. Quester and Janet E. Hiller

“You wouldn’t know it had alcohol in it until you read the can”: Adolescents and alcohol-energy drinks pp. 189-195

Sandra C. Jones

Maximum consumption: Heavy quantity drinking amongst university students pp. 196-202

Kirsten Robertson and Sarah Forbes

Vulnerable consumers and debt: Can social marketing assist? pp. 203-211

Linda Brennan, Zuleyka Zevallos and Wayne Binney

Reducing barriers to sun protection – Application of a holistic model for social marketing pp. 212-222

Geraldine McLeod, Andrea Insch and James Henry

Volume 19, issue 2, 2011

Do target and non-target ethnic group adolescents process advertisements differently? pp. 77-84

Muhammad Mohsin Butt and Ernest Cyril de Run

The Eight Pillars of WOM management: Lessons from a multiple case study pp. 85-92

Martin Williams and Francis Buttle

The nature and incidence of private label rejection pp. 93-99

Magda Nenycz-Thiel and Jenni Romaniuk

How exporters’ and intermediaries’ resources influence export performance pp. 100-107

Theingi, and Sharon Purchase

Trading-up mass-market goods to luxury products pp. 108-114

Klaus Heine and Michel Phan

Marketing education in Australia before 1965 pp. 115-121

Robert B. Ellis and David S. Waller

Approaching what we hope for and avoiding what we fear: A study of women’s concern with visible signs of skin aging pp. 122-130

Rana Sobh

A comparison of print advertisements from Australia and Croatia pp. 131-136

Nives Zubcevic and Sandra Luxton

Volume 19, issue 1, 2011

Discrepancies of positive and negative consumption expectations in high risk drinking experiences pp. 1-6

Michael Baird, Robyn Ouschan and Ian Phau

Halo effects of tourists’ destination image on domestic product perceptions pp. 7-13

Richard Lee and Larry Lockshin

Understanding choice-goal compatibility, dissonance and decision satisfaction pp. 14-21

Wei Shao and Guanglin Shao

The role of fairness in modelling customer choice pp. 22-29

Christine Mathies and Siegfried P. Gudergan

The effect of store image and service quality on brand image and purchase intention for private label brands pp. 30-39

Paul C.S. Wu, Gary Yeong-Yuh Yeh and Chieh-Ru Hsiao

Strategic and tactical alliances: Do environmental non-profits manage them differently? pp. 43-51

Michael Jay Polonsky, Kathryn Lefroy, Romana Garma and Norman Chia

Implementation of environmental sustainability in business: Suggestions for improvement pp. 52-57

Linda Brennan, Wayne Binney, Janelle McCrohan and Narelle Lancaster

Promoting youth smokefree behaviour: An evaluation of a social norms campaign pp. 58-64

Janet Hoek, Rhiannon Newcombe and Sue Walker

Seeking the pleasure zone: Understanding young adult’s intoxication culture pp. 65-70

Marie-Louise Fry

“At least I’m not drink-driving”: Formative research for a social marketing campaign to reduce drug-driving among young drivers pp. 71-75

Lance R. Barrie, Sandra C. Jones and Elizabeth Wiese

Volume 18, issue 4, 2010

Experiences of brands and national identity pp. 199-205

Sandy Bulmer and Margo Buchanan-Oliver

The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers pp. 206-213

Joanne R. Smith, Shuang Liu, Peter Liesch, Cindy Callois, Ren Yi and Stephanie Daly

The influence of failure severity and employee effort on service recovery in a service guarantee context pp. 214-221

Lisa McQuilken

An empirical analysis of the retention of dissatisfied business services customers using structural equation modelling pp. 222-232

Venkata Yanamandram and Lesley White

Practices as markets: Value co-creation in e-invoicing pp. 236-247

Oskar Korkman, Kaj Storbacka and Bo Harald

Systemic and service dominant socio-economic development: Legal, judicial and market capacity building in Bangladesh pp. 248-255

Anthony Pecotich, Don R. Rahtz and Clifford J. Shultz

Opportunism in co-production: Implications for value co-creation pp. 256-263

Burçak Ertimur and Alladi Venkatesh

Volume 18, issue 3, 2010

Marketing accountability and marketing’s stature: An examination of senior executive perspectives pp. 113-119

O’Sullivan, Don and Patrick Butler

Social and spatial influence of customers on other customers in the social-servicescape pp. 120-131

Alastair G. Tombs and Janet R. McColl-Kennedy

The Effect of option choice framing on short-term regret from actions/inactions: Implications for marketing strategies pp. 132-137

Chanthika Pornpitakpan

A latent analysis of images and words in wine choice pp. 138-144

Wade Jarvis, Simone Mueller and Kathleen Chiong

Market share is correlated with word-of-mouth volume pp. 145-150

Mark D. Uncles, Robert East and Wendy Lomax

Ambivalence and involvement in the satisfaction–repurchase loyalty relationship pp. 151-158

Ho Huy Tuu and Svein Ottar Olsen

Has research in marketing lost its way? pp. 161-164

John H. Roberts

Is marketing academia losing its way? It depends where you look pp. 165-167

Mark D. Uncles

Is marketing academia losing its way? Linking with practitioners pp. 168-170

Jillian C. Sweeney

Is marketing academia losing its way? – A commentary from a German perspective pp. 171-173

Michael Kleinaltenkamp

Is academic marketing losing its way? Embrace intermediaries pp. 174-176

Gary L. Lilien

Academic interface with marketing practice: Leading and following and not losing the way? pp. 177-178

Roderick J. Brodie

Marketing spending strategy in recessions pp. 181-182

Gary L. Lilien and Raji Srinivasan

Recession or mutation? Post-recovery appeal of major consumer brands pp. 183-185

Daniel Tixier

An international perspective on the moral maturity of marketers pp. 186-189

Andreas Falkenberg

The consumer, politics and everyday life pp. 190-194

Timothy M. Devinney

Who do you think you are? An examination of how systems thinking can help social marketing support new identities and more sustainable living patterns pp. 195-197

Denise M. Conroy and Will Allen

Volume 18, issue 2, 2010

Marketing’s strategic influence in Australian firms: A review and survey pp. 49-56

Omar Merlo and Seigyoung Auh

Customer-oriented behaviour of front-line service employees: The need to be both willing and able pp. 57-65

Narumon Pimpakorn and Paul G. Patterson

A conceptual exploration of the strategic factors driving new brand entry decisions and their success pp. 66-73

Danielle A. Chmielewski

Understanding consumer intention to use mobile services pp. 74-80

Janeaya Revels, Dewi Tojib and Yelena Tsarenko

Influential factors of player’s loyalty toward online games for achieving commercial success pp. 81-92

Cheng-Wen Lee

Eating clean and green? Investigating consumer motivations towards the purchase of organic food pp. 93-104

Samantha Smith and Angela Paladino

Correcting the illogicality in probability data of mutually exclusive behaviours pp. 105-111

Mathew Parackal

Volume 18, issue 1, 2010

Heart versus mind: The functions of emotional and cognitive loyalty pp. 1-7

Charmine E.J. Härtel and Rebekah Russell-Bennett

Antecedents of ethical consumption activities in Germany and the United States pp. 8-14

Terrence H. Witkowski and Sabine Reddy

Leaving a legacy: Bequest giving in Australia pp. 15-22

Pamala Wiepking, Kym Madden and Katie McDonald

Young Australian consumers and the country-of-origin effect: Investigation of the moderating roles of product involvement and perceived product-origin congruency pp. 23-27

Alexander Josiassen

Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service quality pp. 28-35

Wen Mao and Harmen Oppewal

Consumer protocol evidence against Ehrenberg’s “stochastic” theory of brand associations pp. 36-40

John R. Rossiter

How the local competition defeated a global brand: The case of Starbucks pp. 41-47

Paul G. Patterson, Jane Scott and Mark D. Uncles