Australasian marketing journal

2008 - 2020

Current editor(s): Roger Marshall

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 19, issue 4, 2011

A novel romance: The Technology Acceptance Model with emotional attachment pp. 223-229

Wayne Read, Nichola Robertson and Lisa McQuilken

Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention pp. 230-237

Jasmina Ilicic and Cynthia M. Webster

Mobile phone feature preferences, customer satisfaction and repurchase intent among male users pp. 238-246

Matti Haverila

Antecedents of materialism and compulsive buying: A life course study in Australia pp. 247-256

S. Todd Weaver, George P. Moschis and Teresa Davis

Retail buyers’ decision-making and buy national campaigns pp. 257-266

Andrea Insch, Rebecca S. Prentice and John G. Knight

Documentation and continuous development of processes for customer management: Implications for profitable growth pp. 267-280

Jaakko Aspara

Pseudo panels as an alternative study design pp. 281-292

Catherine Frethey-Bentham

Volume 19, issue 3, 2011

What do managers’ survey responses mean and what affects them? The case of market orientation and firm performance pp. 137-147

Baiding Rong and Ian F. Wilkinson

Retail tobacco distribution in Australia: Evidence for policy development pp. 168-173

Suzan Burton, Lindie Clark, Stefanie Heuler, Jette Bollerup and Kristina Jackson

Young adult smokers’ perceptions of cigarette pack innovation, pack colour and plain packaging pp. 174-180

Crawford Moodie and Allison Ford

The impact of Australia’s new graphic cigarette packet warnings on smokers’ beliefs and attitudes pp. 181-188

Caroline L. Miller, David J. Hill, Pascale G. Quester and Janet E. Hiller

“You wouldn’t know it had alcohol in it until you read the can”: Adolescents and alcohol-energy drinks pp. 189-195

Sandra C. Jones

Maximum consumption: Heavy quantity drinking amongst university students pp. 196-202

Kirsten Robertson and Sarah Forbes

Vulnerable consumers and debt: Can social marketing assist? pp. 203-211

Linda Brennan, Zuleyka Zevallos and Wayne Binney

Reducing barriers to sun protection – Application of a holistic model for social marketing pp. 212-222

Geraldine McLeod, Andrea Insch and James Henry

Volume 19, issue 2, 2011

Do target and non-target ethnic group adolescents process advertisements differently? pp. 77-84

Muhammad Mohsin Butt and Ernest Cyril de Run

The Eight Pillars of WOM management: Lessons from a multiple case study pp. 85-92

Martin Williams and Francis Buttle

The nature and incidence of private label rejection pp. 93-99

Magda Nenycz-Thiel and Jenni Romaniuk

How exporters’ and intermediaries’ resources influence export performance pp. 100-107

Theingi, and Sharon Purchase

Trading-up mass-market goods to luxury products pp. 108-114

Klaus Heine and Michel Phan

Marketing education in Australia before 1965 pp. 115-121

Robert B. Ellis and David S. Waller

Approaching what we hope for and avoiding what we fear: A study of women’s concern with visible signs of skin aging pp. 122-130

Rana Sobh

A comparison of print advertisements from Australia and Croatia pp. 131-136

Nives Zubcevic and Sandra Luxton

Volume 19, issue 1, 2011

Discrepancies of positive and negative consumption expectations in high risk drinking experiences pp. 1-6

Michael Baird, Robyn Ouschan and Ian Phau

Halo effects of tourists’ destination image on domestic product perceptions pp. 7-13

Richard Lee and Larry Lockshin

Understanding choice-goal compatibility, dissonance and decision satisfaction pp. 14-21

Wei Shao and Guanglin Shao

The role of fairness in modelling customer choice pp. 22-29

Christine Mathies and Siegfried P. Gudergan

The effect of store image and service quality on brand image and purchase intention for private label brands pp. 30-39

Paul C.S. Wu, Gary Yeong-Yuh Yeh and Chieh-Ru Hsiao

Strategic and tactical alliances: Do environmental non-profits manage them differently? pp. 43-51

Michael Jay Polonsky, Kathryn Lefroy, Romana Garma and Norman Chia

Implementation of environmental sustainability in business: Suggestions for improvement pp. 52-57

Linda Brennan, Wayne Binney, Janelle McCrohan and Narelle Lancaster

Promoting youth smokefree behaviour: An evaluation of a social norms campaign pp. 58-64

Janet Hoek, Rhiannon Newcombe and Sue Walker

Seeking the pleasure zone: Understanding young adult’s intoxication culture pp. 65-70

Marie-Louise Fry

“At least I’m not drink-driving”: Formative research for a social marketing campaign to reduce drug-driving among young drivers pp. 71-75

Lance R. Barrie, Sandra C. Jones and Elizabeth Wiese

Volume 18, issue 4, 2010

Experiences of brands and national identity pp. 199-205

Sandy Bulmer and Margo Buchanan-Oliver

The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers pp. 206-213

Joanne R. Smith, Shuang Liu, Peter Liesch, Cindy Callois, Ren Yi and Stephanie Daly

The influence of failure severity and employee effort on service recovery in a service guarantee context pp. 214-221

Lisa McQuilken

An empirical analysis of the retention of dissatisfied business services customers using structural equation modelling pp. 222-232

Venkata Yanamandram and Lesley White

Practices as markets: Value co-creation in e-invoicing pp. 236-247

Oskar Korkman, Kaj Storbacka and Bo Harald

Systemic and service dominant socio-economic development: Legal, judicial and market capacity building in Bangladesh pp. 248-255

Anthony Pecotich, Don R. Rahtz and Clifford J. Shultz

Opportunism in co-production: Implications for value co-creation pp. 256-263

Burçak Ertimur and Alladi Venkatesh

Volume 18, issue 3, 2010

Marketing accountability and marketing’s stature: An examination of senior executive perspectives pp. 113-119

O’Sullivan, Don and Patrick Butler

Social and spatial influence of customers on other customers in the social-servicescape pp. 120-131

Alastair G. Tombs and Janet R. McColl-Kennedy

The Effect of option choice framing on short-term regret from actions/inactions: Implications for marketing strategies pp. 132-137

Chanthika Pornpitakpan

A latent analysis of images and words in wine choice pp. 138-144

Wade Jarvis, Simone Mueller and Kathleen Chiong

Market share is correlated with word-of-mouth volume pp. 145-150

Mark D. Uncles, Robert East and Wendy Lomax

Ambivalence and involvement in the satisfaction–repurchase loyalty relationship pp. 151-158

Ho Huy Tuu and Svein Ottar Olsen

Has research in marketing lost its way? pp. 161-164

John H. Roberts

Is marketing academia losing its way? It depends where you look pp. 165-167

Mark D. Uncles

Is marketing academia losing its way? Linking with practitioners pp. 168-170

Jillian C. Sweeney

Is marketing academia losing its way? – A commentary from a German perspective pp. 171-173

Michael Kleinaltenkamp

Is academic marketing losing its way? Embrace intermediaries pp. 174-176

Gary L. Lilien

Academic interface with marketing practice: Leading and following and not losing the way? pp. 177-178

Roderick J. Brodie

Marketing spending strategy in recessions pp. 181-182

Gary L. Lilien and Raji Srinivasan

Recession or mutation? Post-recovery appeal of major consumer brands pp. 183-185

Daniel Tixier

An international perspective on the moral maturity of marketers pp. 186-189

Andreas Falkenberg

The consumer, politics and everyday life pp. 190-194

Timothy M. Devinney

Who do you think you are? An examination of how systems thinking can help social marketing support new identities and more sustainable living patterns pp. 195-197

Denise M. Conroy and Will Allen

Volume 18, issue 2, 2010

Marketing’s strategic influence in Australian firms: A review and survey pp. 49-56

Omar Merlo and Seigyoung Auh

Customer-oriented behaviour of front-line service employees: The need to be both willing and able pp. 57-65

Narumon Pimpakorn and Paul G. Patterson

A conceptual exploration of the strategic factors driving new brand entry decisions and their success pp. 66-73

Danielle A. Chmielewski

Understanding consumer intention to use mobile services pp. 74-80

Janeaya Revels, Dewi Tojib and Yelena Tsarenko

Influential factors of player’s loyalty toward online games for achieving commercial success pp. 81-92

Cheng-Wen Lee

Eating clean and green? Investigating consumer motivations towards the purchase of organic food pp. 93-104

Samantha Smith and Angela Paladino

Correcting the illogicality in probability data of mutually exclusive behaviours pp. 105-111

Mathew Parackal

Volume 18, issue 1, 2010

Heart versus mind: The functions of emotional and cognitive loyalty pp. 1-7

Charmine E.J. Härtel and Rebekah Russell-Bennett

Antecedents of ethical consumption activities in Germany and the United States pp. 8-14

Terrence H. Witkowski and Sabine Reddy

Leaving a legacy: Bequest giving in Australia pp. 15-22

Pamala Wiepking, Kym Madden and Katie McDonald

Young Australian consumers and the country-of-origin effect: Investigation of the moderating roles of product involvement and perceived product-origin congruency pp. 23-27

Alexander Josiassen

Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service quality pp. 28-35

Wen Mao and Harmen Oppewal

Consumer protocol evidence against Ehrenberg’s “stochastic” theory of brand associations pp. 36-40

John R. Rossiter

How the local competition defeated a global brand: The case of Starbucks pp. 41-47

Paul G. Patterson, Jane Scott and Mark D. Uncles