The effect of store image and service quality on brand image and purchase intention for private label brands

Paul C.S. Wu, Gary Yeong-Yuh Yeh and Chieh-Ru Hsiao

Australasian marketing journal, 2011, vol. 19, issue 1, 30-39

Abstract: This study aims to investigate the direct effects of store image and service quality on brand image and purchase intention for a private label brand (PLB). This study also investigates the indirect effects mediated by perceived risk and price consciousness on these relationships.

Keywords: Store image; Service quality; Private label brand; Perceived risk; Price consciousness; Purchase intention (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (69)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:19:y:2011:i:1:p:30-39

DOI: 10.1016/j.ausmj.2010.11.001

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