Eating clean and green? Investigating consumer motivations towards the purchase of organic food

Samantha Smith and Angela Paladino

Australasian marketing journal, 2010, vol. 18, issue 2, 93-104

Abstract: Growing consumer concern for health and environment issues has resulted in increased attention towards the purchase and consumption of organic food. This has driven an increase in organic research, especially as marketers seek to understand the motivations behind consumer purchases of organic goods.

Keywords: Organic; Attitudes; Behaviours; Environmental marketing (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (93)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:18:y:2010:i:2:p:93-104

DOI: 10.1016/j.ausmj.2010.01.001

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