Halo effects of tourists’ destination image on domestic product perceptions

Richard Lee and Larry Lockshin

Australasian marketing journal, 2011, vol. 19, issue 1, 7-13

Abstract: Country-of-origin (COO) image may imbue product beliefs, just as beliefs about a travel destination can form from destination image. As COO and destination image both concern belief formations from images, we meld these research streams to investigate the influence of destination image on beliefs of and preference for the destination’s local products. We posit that consumers may non-consciously form a COO image from destination image, which in turn influences product preference. Consumers in China (n=226) and Chinese tourists in Australia (n=235) self-reported their perceptions of Australia as a tour destination and of Australian wine. The results show that destination image positively influences product beliefs with both samples, but the influence is stronger with Chinese consumers who are unfamiliar with Australia. Destination image influences product preference indirectly via product beliefs. A key managerial implication is that exporters and tourism authorities should cooperate to harness a country’s destination image for exports.

Keywords: Country-of-origin; Destination image; Halo effects; Tourist behaviour; Familiarity (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S144135821000087X
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:19:y:2011:i:1:p:7-13

DOI: 10.1016/j.ausmj.2010.11.004

Access Statistics for this article

Australasian marketing journal is currently edited by Roger Marshall

More articles in Australasian marketing journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().