The impact of Australia’s new graphic cigarette packet warnings on smokers’ beliefs and attitudes

Caroline L. Miller, David J. Hill, Pascale G. Quester and Janet E. Hiller

Australasian marketing journal, 2011, vol. 19, issue 3, 181-188

Abstract: In 2006 Australia introduced graphic health warnings (GHW) on cigarette packets, depicting a range of tobacco-related pathology. This intervention, controlling the appearance of a consumer product, was designed to raise consumers’ awareness of the harms of tobacco use, motivate quitting, and discourage uptake of smoking.

Keywords: Pack warnings; Theory of Reasoned Action; Smoking; Intention to quit (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:19:y:2011:i:3:p:181-188

DOI: 10.1016/j.ausmj.2011.05.004

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