Australasian marketing journal

2008 - 2020

Current editor(s): Roger Marshall

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Understanding the Australian environmental volunteering market: A basis for behavioural change and a sustainable future pp. 192-203: Melanie Randle and Sara Dolnicar
Social gain: Is corporate social responsibility enough? pp. 204-210: Sharyn R. Rundle-Thiele
Conceptualising value creation for social change management pp. 211-218: Rebekah Russell-Bennett, Josephine Previte and Nadia Zainuddin
Creating sustainable practice in a museum context: Adopting service-centricity in non-profit museums pp. 219-225: Celeste Alcaraz, Margee Hume and Gillian Sullivan Mort
Benchmarking road safety success: Issues to consider pp. 226-231: Stephen Dann and Marie-Louise Fry
Analysis of management narrative to understand social marketing strategy: The case of ‘Branding Logan City’ pp. 232-237: David Russell, Gillian Sullivan Mort and Margee Hume
Australian consumers’ discernment of different sources of ‘healthy eating’ messages pp. 238-246: Sandra C. Jones, Linda Tapsell, Kelly L. Andrews, Peter Williams and Parri Gregory

How do consumers define retail centre convenience? pp. 125-132: Valerie Clulow and Vaughan Reimers
Delegated bargaining in distribution channels pp. 133-141: Tommy Gabrielsen and Stefan Roth
Collectivism and social influence in the buying decision: A four-country study of inter- and intra-national differences pp. 142-149: Kritika Kongsompong, Robert T. Green and Paul G. Patterson
Journal quality: A Google Scholar analysis pp. 150-153: Geoffrey N. Soutar and Jamie Murphy
The ‘geographical affiliations’ in ‘top’ research journals of general marketing pp. 154-159: Göran Svensson, Bård Tronvoll, Thomas Helgesson and Terje Slåtten
Developing an overall ranking of 79 marketing journals: An introduction of PRINQUAL to marketing pp. 160-174: Boonghee Yoo
An emerging south-east Asian brand: MK Restaurants pp. 175-181: Pannapachr Itthiopassagul, Paul G. Patterson and Bhuminan Piyathasanan
Case Study: Faber-Castell Australia defends its intellectual property pp. 182-187: Natalie Faber-Castell and Richard Fletcher

Perceived corporate reputation and consumer satisfaction – An experimental exploration of causal relationships pp. 69-74: Sabrina Helm, Ina Garnefeld and Julia Tolsdorf
Why say sorry? Influencing consumer perceptions post organizational crises pp. 75-83: Angelo De Blasio and Roberta Veale
The reputation of the corporate social responsibility industry in Australia pp. 84-91: Rachael A. Truscott, Jennifer L. Bartlett and Stephane A. Tywoniak
Being fair and being seen to be fair: Corporate reputation and CSR partnerships pp. 92-98: Nicola Mutch and Robert Aitken
Segmenting stakeholders in terms of Corporate Responsibility: Implications for Reputation Management pp. 99-105: Carola Hillenbrand and Kevin Money
Constructing a corporate social responsibility reputation using corporate image advertising pp. 106-114: Alan Pomering and Lester W. Johnson
From entrepreneur to mayor: Assessing the impact of the founder’s changing reputation on Hubbard Foods Ltd pp. 115-124: Jodyanne Kirkwood and Brendan Gray

Investigation of emotional responses to an unexpected price pp. 2-8: Miyuri Shirai
Virally inspired: A review of the theory of viral stealth marketing pp. 9-15: Celeste Swanepoel, Ashley Lye and Robert Rugimbana
The consumption of music as self-representation in social interaction pp. 16-26: Gretchen Larsen, Rob Lawson and Sarah Todd
“Sorry, We Are Fully Booked!” – An experimental study of preference formation through unavailable services pp. 27-35: Herbert Woratschek, Stefan Roth and Chris Horbel
Internships in marketing: Goals, structures and assessment – Student, company and academic perspectives pp. 36-45: Frank Alpert, Joo-Gim Heaney and Kerri-Ann L. Kuhn
Exploring organizational culture difference in relationship dyads pp. 46-57: Carolin Plewa
Does one size fit all? The suitability of answer formats for different constructs measured pp. 58-64: Sara Dolnicar and Bettina Grün

The Moderating Influence of Enjoyment on Customer Loyalty pp. 11-21: Richard Lee and Jamie Murphy
Cooperative Brand Alliances: How to Generate Positive Evaluations pp. 22-38: Sonia J. Dickinson and Tara Heath
Brand Loyalty Dynamics — China's Television brands come of age pp. 39-50: Dag Bennett
Exploring Market Orientation and Satisfaction of Partners in the Sponsorship Relationship pp. 51-66: Francis Farrelly, Pascale Quester and Val Clulow
What is a Research Track Record? pp. 67-72: Michael Polonsky
Fighting the Force of Chaos? Developing a Research Focus pp. 73-77: Janet Hoek
Managing and Being Managed in Relations and Networks in Academic Life pp. 78-83: Ian Wilkinson
Strategies for Developing National and International Research Collaborations: Some Personal Reflections pp. 84-87: J. McColl-Kennedy
Research in Action: Enquiry and Debate pp. 88-93: Harmen Oppewal

Measuring Customer Based Brand Equity using Hierarchical Bayes Methodology pp. 3-19: Ashish Sinha, Aaron Gazley and Nicholas J. Ashill
A Measurement of Emotional Intelligence in Service Encounters pp. 20-29: Wai-Hoe Mok, Yelena Tsarenko and Mark Gabbott
Professional Service Firms are Relationship Marketers: But does size matter? pp. 30-47: Janet R. McColl-Kennedy, Jillian C. Sweeney, Geoffrey N. Soutar and Claudia Amonini
Service Quality: Insights From The Indian Banking Scenario pp. 48-61: Koushiki Choudhury
Is there any hope? The idea of strategy in business networks pp. 64-78: David Ford and Stefanos Mouzas
Marketing as an Interaction System pp. 79-94: Richard J. Varey
Business to business relationships: the paradox of network constraints? pp. 95-107: David Ballantyne and John Williams