Collectivism and social influence in the buying decision: A four-country study of inter- and intra-national differences

Kritika Kongsompong, Robert T. Green and Paul G. Patterson

Australasian marketing journal, 2009, vol. 17, issue 3, 142-149

Abstract: The paper reports the results of a four-nation study of the relationship between collectivism and social influence in the consumer buying decision, between and within countries. Hypotheses were investigated that revolve around the notion that the more collectivist the person’s orientation, the more susceptible the person will be to social influence in the purchase decision.

Keywords: Consumer behavior; Cross cultural; Social influence; Collectivism; Thailand; Singapore (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:17:y:2009:i:3:p:142-149

DOI: 10.1016/j.ausmj.2009.05.013

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