Marketing – As it once was, and, perhaps, might one day be!

Roger Layton

Australasian marketing journal, 2012, vol. 20, issue 3, 207-210

Abstract: This paper explores the nature of marketing thought in the 1960’s when the School of Marketing was established at UNSW, recounts some of the early history of the School, and notes the challenges to the discipline of marketing that now lie ahead.

Keywords: Marketing thought and practice; UNSW; Marketing systems; Macromarketing (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:20:y:2012:i:3:p:207-210

DOI: 10.1016/j.ausmj.2012.05.009

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