Genetically modified crops’ environmental impact and trust in eco-labels

Lynn E. Kwak, Sang Won Yoon and Younjun Kim

Australasian marketing journal, 2020, vol. 28, issue 4, 361-373

Abstract: The U.S. Department of Agriculture expects companies to disclose genetically modified (GM) ingredients in foods and beverages by January 2022. While food companies fear that the stigma of GM labels could cause GM food sales to decline, eco-labeling could lessen the impact of GM-labeling. The results of the present research indicate that neither the eco-labeling alone nor the eco-labeling accompanied by information about the environmental benefits of GM crops influence consumers’ willingness to buy. Based on the mediation analysis, however, trust of eco-labels mediates the relationship between GM foods’ environmental friendliness information and consumers’ willingness to buy eco-labeled GM food. The theoretical and practical implications of the findings are discussed.

Keywords: Eco-labeling; Genetically modified (GM) foods; Trust; Willingness to buy (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:28:y:2020:i:4:p:361-373

DOI: 10.1016/j.ausmj.2020.06.013

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