Transforming social capital into performance via entrepreneurial orientation

Long Thanh Nguyen, Jake An, Liem Viet Ngo and Le Nguyen Hau

Australasian marketing journal, 2020, vol. 28, issue 4, 209-217

Abstract: Despite the importance of social capital (e.g. external network ties, social interaction, and relationship quality) and entrepreneurial orientation (e.g. proactiveness, innovativeness, and risk taking) for firm performance, little is known about the mechanisms that benefit firms from the interplay among these factors. It has also been unclear which entrepreneurial processes or activities assist in transforming social capital into positive performance outcomes. In this study, we clarify how and why entrepreneurial orientation assists in transforming social capital into firm performance. A survey of 198 entrepreneurs in Vietnam shows that entrepreneurial firms need both bridging and bonding capital (i.e. external network ties and social interaction) for enhanced relationship quality. While proactiveness mediates the impact of relationship quality on firm performance, findings show no support for the mediating role of innovativeness and risk taking. In other words, proactiveness converts relationship quality into enhanced firm performance, while innovativeness and risk taking do not.

Keywords: Entrepreneurial orientation; Social capital; External network ties; Social interaction; Relationship quality; Entrepreneurial firm performance (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1441358220300203
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:28:y:2020:i:4:p:209-217

DOI: 10.1016/j.ausmj.2020.03.001

Access Statistics for this article

Australasian marketing journal is currently edited by Roger Marshall

More articles in Australasian marketing journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().