Predicting purchase intention of electric vehicles in Hong Kong

Mark Ng, Monica Law and Serene Zhang

Australasian marketing journal, 2018, vol. 26, issue 3, 272-280

Abstract: What makes consumers adopt energy-sustainable innovations? Drawing from psychological research on environmental behaviors, we propose a model integrating attitudinal factors, normative factors and self-control to explain the purchase of electric vehicles (EVs) by consumers. Specifically, we utilized structural equation modeling to develop a model to identify relationships between perceived values, green attitudes, normative factors, and self-expressive benefits and purchase intention of EVs. An empirical study was carried out to test the conceptual framework and 11 hypotheses were developed based on literature. The model was tested with survey data from 205 Hong Kong respondents from the automobile community. SEM analyses confirmed that perceived value, trust in EV, responsive efficacy, and willingness to pay had significant and positive influence on purchase intention of EVs. This study offers insights into the development of marketing program for EV in Hong Kong. The findings will help EV manufacturers to facilitate EV purchases. Future research opportunities are discussed.

Keywords: Environmental concern; Trust in electric vehicles; Perceived value; Responsive efficacy; Self-expressive benefits; Willingness to pay (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (22)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:26:y:2018:i:3:p:272-280

DOI: 10.1016/j.ausmj.2018.05.015

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