Investigating the value of a peer-to-peer mentoring experience

Kathleen Griffiths, Foula Kopanidis and Marion Steel

Australasian marketing journal, 2018, vol. 26, issue 2, 92-98

Abstract: Globalization of business skills has become critical as employers have a requirement for culturally adaptable marketing and business graduates who are “work ready” in either Australia or overseas. These students must have both discipline knowledge and soft skills including cultural competence. How students develop intercultural skills at university is discussed. Given that more than ninety percent of local university students do not participate in academic offshore experiences, a focus is on the internationalization-at-home activities that universities offer. This study looks at cross-cultural peer-to-peer mentoring. A paucity of research on the effect of these experiences further enhances the relevance of this topic. This research investigates whether Australian marketing and business students who undertake a cross-cultural peer-to-peer mentoring experience “at home” become more cross-culturally adaptable. A quasi experimental pre and post-test survey shows that this method of an "at home" cross-cultural experience has a significant effect on four of the cultural dimensions. They are Flexibility/Openness, Personal Autonomy, Perceptual Acuity and Fulfilment. This means that as a result of this study, the recommendation for future peer-to-peer mentoring experiences would be to specifically target these significant dimensions as part of the peer-to-peer mentoring agenda. The focus of their agenda on these dimensions would allow peer-to-peer mentors of different ethnicities and those mentors who are Australian born but who mentor students from different countries, to be confident that their work was directly attributable to increasing their mentees’ and their own cross-cultural adaptability. It shows that cross-cultural mentoring for marketing and other business students in an “at home” setting is an important part of preparing business and more specifically marketing students for the challenges of the global workplace.

Keywords: Cross-cultural adaptability; Peer-to-peer mentoring; Graduate global employment; Internationalization; Quantitative method; Cross Cultural Adaptability Inventory (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1441358218300296
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:26:y:2018:i:2:p:92-98

DOI: 10.1016/j.ausmj.2018.05.006

Access Statistics for this article

Australasian marketing journal is currently edited by Roger Marshall

More articles in Australasian marketing journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().