A subjective personal introspective essay on the evolution of business schools, the fate of marketing education, and aspirations toward a great society

Morris B. Holbrook

Australasian marketing journal, 2018, vol. 26, issue 2, 70-78

Abstract: This essay pursues an approach that I call Subjective Personal Introspection (SPI) to comment on my own impressions concerning my experiences over the past fifty-plus years at one of our leading graduate schools of business. Herein, I trace my progress from MBA candidate to doctoral student to faculty member to retiree by suggesting ways in which – from my admittedly idiosyncratic perspective – business education has devolved toward a lower level of academic excellence, an abandonment of scholarly values, an unfortunate anti-intellectualism, a neglect of its commitment to the advancement of business- or marketing-related knowledge for its own sake, and a betrayal of its responsibility to work toward the protection of social welfare. Though the situation seems a bit hopeless, I offer a few modest suggestions for possible improvement.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:26:y:2018:i:2:p:70-78

DOI: 10.1016/j.ausmj.2018.05.010

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