Relationship strength and network form: An agent-based simulation of interaction in a business network

Frans Prenkert and Atle Følgesvold

Australasian marketing journal, 2014, vol. 22, issue 1, 15-27

Abstract: 假定两个国际商业网络具有相同的重要资源、相同的来源和市场, 但表现出两种迥异的相互关联的子网络和不同的内部组织, 我们研究这些网络形式对相互作用产生怎样的影响。采用涉及计算机仿真的定性试验性方法, 目的是对比和解释两种网络形式之间的不同以及对国际关系发展所产生的双重影响。我们模拟重点资源的各种质变以及买方需求的变化, 调查对关系牢固程度的影响。从这个角度, 我们开发了三个方案。

Keywords: Network form; Relationship strength; International business relationships; Agent-based modeling; Case study; Fish industry (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:22:y:2014:i:1:p:15-27

DOI: 10.1016/j.ausmj.2013.12.004

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