From i-phone 3G to i-phone 4G: A two-stage complex systems model of the two stage diffusion process

D’Alessandro, Steven and Hume Winzar

Australasian marketing journal, 2014, vol. 22, issue 1, 69-72

Abstract: 我们展现的是通过两阶段过程, 促使主体采纳新技术的观念模型; 相邻的信息提示一个商品更新, 购买的商品可能受到近邻显示的商品影响。在网络世界提供两个选项的情况下, 我们系统地处理 (1) 近邻黑白分明的原始数量, (2) 自然发生的更新率, (3) 近邻采用的黑白相关的信息提示的更新可能性, 及 (4) 决定更新后, 选择白而不选择黑的相关可能性。毫不奇怪, 初始用户、自然更新和相关的更新可能性影响着采纳的速度。另一方面, 市场份额仅受选择白超过选择黑的相关可能性的影响, 完全不会受到其它预测因素的影响。我们发现这个结果适用于各种网络类型或网络的复杂性。

Keywords: Complexity Theory; Agent-based modelling; Diffusion (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:22:y:2014:i:1:p:69-72

DOI: 10.1016/j.ausmj.2013.12.011

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