Pass it on: A framework for classifying the content of word of mouth

Cathy Nguyen and Jenni Romaniuk

Australasian marketing journal, 2014, vol. 22, issue 2, 117-124

Abstract: 传递：对口碑内容进行分类的框架

Keywords: Word of mouth; eWOM; Entertainment; Television programs; Films; Movies (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:22:y:2014:i:2:p:117-124

DOI: 10.1016/j.ausmj.2013.12.014

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