The role of perceived market orientation in the higher education sector

Riza Casidy

Australasian marketing journal, 2014, vol. 22, issue 2, 155-163

Abstract: 感知市场导向在高等教育部门的作用

Keywords: Perceived market orientation; Educational services; Higher education marketing; Satisfaction; Loyalty; WOM (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:22:y:2014:i:2:p:155-163

DOI: 10.1016/j.ausmj.2014.02.001

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