The problem with standardizing international market research: A case study from B2B services

M. Sajid Khan, Earl Naumann and Matti J. Haverila

Australasian marketing journal, 2014, vol. 22, issue 2, 84-92

Abstract: 国际市场研究标准化的问题：

Keywords: Cross-equivalence; Cross-cultural research; Customer satisfaction; Standardization versus adaptation (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:22:y:2014:i:2:p:84-92

DOI: 10.1016/j.ausmj.2014.03.001

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