A psychometric theory that measures up to marketing reality: An adapted Many Faceted IRT model

Luming Wang and Adam Finn

Australasian marketing journal, 2014, vol. 22, issue 2, 93-102

Abstract: 符合市场行销现实的心理计量学理论：

Keywords: Many Facet Item Response Theory; Generalizability Theory; Brand generated customer heterogeneity; Consumer-based brand equity; Measurement (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:22:y:2014:i:2:p:93-102

DOI: 10.1016/j.ausmj.2013.11.001

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