 Information asymmetry and co-creation in health care servicesSergio Barile, Marialuisa Saviano and Francesco Polese Australasian marketing journal, 2014, vol. 22, issue 3, 205-217 Abstract: With the aim of addressing a gap in service research on co-creation in health care, this study discusses the problem of information asymmetry in the service provider–user relationship by adopting the Viable Systems Approach. We develop a three-step interpretative framework to support the understanding of the health service relationship by going beyond the traditional information asymmetry view towards a framework capable of examining the human side of service interaction. Using the case of the Italian Health System, we discuss whether and how the problem of information asymmetry affects the health care provider–user co-creation relationship. Our findings open up a wider view of information asymmetry, suggesting a shift in focus from information sharing to interpretation schemes sharing, all the way up to values sharing, offering new insights for co-creation in health care. Keywords: Information asymmetry; Co-creation; Health care service; Viable Systems Approach (vSa); Service-Dominant Logic (S-DL) (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:22:y:2014:i:3:p:205-217 DOI: 10.1016/j.ausmj.2014.08.008 Access Statistics for this article Australasian marketing journal is currently edited by Roger Marshall More articles in Australasian marketing journal from Elsevier |
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