Emotional connections to objects as shown through collecting behaviour: The role of ardour

Lydia Zonneveld and Sergio Biggemann

Australasian marketing journal, 2014, vol. 22, issue 4, 325-334

Abstract: Above and beyond the casual relationships that are present with everyday consumption, collected objects that are consciously and purposely chosen indicate that a relationship exists between individuals and the objects. Drawing on in-depth interviews conducted with collectors who share a strong interest in what could be considered, in a monetary sense, low value objects, this research finds that culture and its presence in society play a strong role on influencing collecting decisions and can determine what objects hold more meaning than others.

Keywords: Collecting behaviour; Collecting motivations; Object choice; Ardour; Culture (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:22:y:2014:i:4:p:325-334

DOI: 10.1016/j.ausmj.2013.10.002

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