Australian consumers' decision-making styles for everyday products

Tahmid Nayeem and Riza Casidy

Australasian marketing journal, 2015, vol. 23, issue 1, 67-74

Abstract: Investigated are the decision-making styles of Australian consumers for everyday products. Specifically, the applicability of Sproles and Kendall's Consumer Styles Inventory (CSI) is examined in relation to the purchase of everyday products. Based on a sample of 214 respondents who had recently purchased a confectionery product, exploratory and confirmatory factor analysis is used to validate the CSI. Six decision-making styles are retained from the original CSI (‘perfectionist, high quality’, ‘confused by over-choice’, ‘impulsive’, ‘habitual/brand loyal’, ‘novelty/fashion’, and ‘recreation conscious’) and one new decision-making style is developed (‘rational, price conscious’). Marketing and managerial implications are discussed.

Keywords: Consumer decision making styles; Australia; Everyday products; Low involvement; Consumer Styles Inventory (CSI) (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:23:y:2015:i:1:p:67-74

DOI: 10.1016/j.ausmj.2015.01.001

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