Introduction to the special issue

Mark S. Glynn

Australasian marketing journal, 2015, vol. 23, issue 2, 94-95

Abstract: The motivation behind this special issue is the growing interest in how firms and marketing practitioners can better manage their resources to improve firm performance and customer relationships. The special issue contains a range of theoretical and empirical articles that examine resource management from both the customer and supplier perspectives. The seven articles presented here address the topics of resource collaboration, social capital and resource dependency, accessing customer resources, resource mobilization, resource investment, the importance of social bonds, and inhibitors to resource collaboration.

Keywords: resource management; resources; buyer-seller relationships; suppliers (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:23:y:2015:i:2:p:94-95

DOI: 10.1016/j.ausmj.2015.04.003

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