Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations

Rajan Varadarajan

Business Horizons, 2009, vol. 52, issue 1, 21-29

Keywords: Radical; innovation; Incremental; innovation; Competitive; strategy; Marketing; strategy; Marketing (search for similar items in EconPapers)
Date: 2009
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (24)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0007-6813(08)00069-4
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:52:y:2009:i:1:p:21-29

Business Horizons is currently edited by C. M. Dalton

More articles in Business Horizons from Elsevier
Bibliographic data for series maintained by Catherine Liu ().