Unprofitable customers and their management

Michael Haenlein and Andreas M. Kaplan

Business Horizons, 2009, vol. 52, issue 1, 89-97

Keywords: Customer; segmentation; Customer; relationship; management; Relationship; dissolution; Unprofitable; customer; management (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (8)

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