My Chevrolet: A case study of Brazilian innovation and entrepreneurship

Marcos Hashimoto

Business Horizons, 2013, vol. 56, issue 2, 231-240

Abstract: This case study examines Fabio Middlestaedt and his conception, proposal, and implementation of My Chevrolet. The Brazilian automotive market is explored in relation to the American and other global markets, as is General Motors and General Motors Brazil. An appendix outlining the outcome of the case is offered, as are teaching notes for classroom use.

Keywords: Brazil; Entrepreneur; Innovation; General Motors; Change; Institutions; Customer relationships (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:56:y:2013:i:2:p:231-240

DOI: 10.1016/j.bushor.2012.11.008

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