Managing mergers: Why people first can improve brand and IT consolidations

Sandy Jap, A. Noel Gould and Annie H. Liu

Business Horizons, 2017, vol. 60, issue 1, 123-134

Abstract: The number and value of mergers and acquisitions (M&As) continue to grow, with record increases in the U.S. and Asia Pacific in 2015. Yet, despite calls from academic literature for more consideration of the human and behavioral factors in such massive change, there remains an inordinate focus on the financial or quantitative aspects. We connect the newer streams of research with efficiency and growth imperatives via an illustrative analysis of ANZ New Zealand's horizontal merger with The National Bank of New Zealand. ANZ successfully completed a brand and technology merger by prioritizing the customer, addressing employees’ socioeconomic concerns, providing enough time and resources to ensure efficiencies, and rebranding enriched customer services and revenues. The results were overwhelmingly positive and provide a useful template for how M&As should be executed in the future using a people-first approach.

Keywords: Merger and acquisition strategy; Customer orientation; Organizational justice; Brand repositioning; Customer engagement; Merger and acquisition case study (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:60:y:2017:i:1:p:123-134

DOI: 10.1016/j.bushor.2016.09.008

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