Key factors in the triumph of Pokémon GO

Ailie K.Y. Tang

Business Horizons, 2017, vol. 60, issue 5, 725-728

Abstract: The mobile app market, particularly the app game sector, is a multibillion-dollar space. This study conducted in-depth interviews and two large-scale surveys with a total 1,437 respondents to investigate the consumer behavior of mobile app game players. The app game Pokémon GO became a worldwide phenomenon not only as a social sensation but also as a high profitable business model. Taking the theoretical lens of telepresence theory and social capital theory, this develops a framework to explicate the success factors of Pokémon GO. The theoretical framework also provides guidelines for practitioners who plan to enter the lucrative app game market.

Keywords: Mobile app; Game apps; Digital consumer behavior; The Pokémon GO; Augmented reality; App market (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:60:y:2017:i:5:p:725-728

DOI: 10.1016/j.bushor.2017.05.016

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