How data analytics is transforming agriculture

Xuan Pham and Martin Stack

Business Horizons, 2018, vol. 61, issue 1, 125-133

Abstract: Two discussions about the interaction between data analytics and competitive analysis have been taking place in the past decade: one focusing on micro-level firm capabilities and the other on macro-level industry competitiveness. We seek to integrate the micro- and macro-level analyses via the lenses of firms in agricultural input markets. Agriculture is undergoing a tremendous transformation in the collection and use of data to inform smarter farming decisions. Precision agriculture has brought a heightened degree of competition for input supply firms, forcing greater interactions among friends and foes.

Keywords: Precision agriculture; Data analytics; Competitive analysis; Big data; Internet of Things (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (21)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:61:y:2018:i:1:p:125-133

DOI: 10.1016/j.bushor.2017.09.011

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