Social media analytics for enterprises: Typology, methods, and processes

In Lee

Business Horizons, 2018, vol. 61, issue 2, 199-210

Abstract: This article provides an overview of social media analytics for managers that seek to utilize the practice for social media intelligence. Currently, managers are challenged to analyze an abundance of social media data but lack a framework within which to do so. Toward this end, this article presents a simple typology of social media analytics for enterprises. It also discusses various analytics methods for social media data. Then, this article discusses management processes of social media analytics for enterprises. An illustration of social media analytics is provided with real-world consumer review data. Finally, four challenges are discussed.

Keywords: Social media analytics; Social media; Sentiment analysis; Competitive analysis; Social network analysis; Social media intelligence (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:61:y:2018:i:2:p:199-210

DOI: 10.1016/j.bushor.2017.11.002

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