Competing in digital ecosystems

Mohan Subramaniam, Bala Iyer and Venkat Venkatraman

Business Horizons, 2019, vol. 62, issue 1, 83-94

Abstract: Digital technologies are revolutionizing traditional interdependencies among businesses. As a result, managers have begun to recognize their business environments as digital ecosystems. For firms accustomed to framing their business environments as industries, this represents a significant shift in perspective—one that requires an understanding of fresh strategic initiatives necessary to compete in the digital era. In this article, we highlight what is new and different about digital ecosystems for firm strategy. We offer frameworks that explain how digital ecosystems provide firms with new sources of value and new avenues for growth. Two sets of underlying concepts govern these frameworks: (1) production and consumption ecosystems and (2) digital envelopes and product-in-use information. We introduce and elaborate upon these foundational concepts and highlight new strategic options for firms to compete in digital ecosystems.

Keywords: Digital ecosystems; Digital envelopes; Product-in-use information; Digital transformation (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:62:y:2019:i:1:p:83-94

DOI: 10.1016/j.bushor.2018.08.013

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