Strategic initiative portfolios: How to manage strategic challenges better than one at a time

Sven Kunisch, Thomas Keil, Michael Boppel and Christoph Lechner

Business Horizons, 2019, vol. 62, issue 4, 529-537

Abstract: In many firms, strategic initiatives lead to frustration rather than performance improvements and strategic renewal. One frequently overlooked key to driving value through strategic initiatives lies in shifting the focus from launching disconnected individual strategic initiatives to managing an integrated portfolio of initiatives. This article identifies five key management practices that allow firms to address obstacles to effective initiative management and to enhance value creation through the deliberate management of initiative portfolios.

Keywords: Corporate level strategy; Strategic planning; Strategy meetings; Initiative management; Strategic initiative portfolio (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:62:y:2019:i:4:p:529-537

DOI: 10.1016/j.bushor.2019.03.007

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