How intelligent is Watson? Enabling digital transformation through artificial intelligence

Stefano Magistretti, Dell’Era, Claudio and Antonio Messeni Petruzzelli

Business Horizons, 2019, vol. 62, issue 6, 819-829

Abstract: Due to its intrinsic characteristics, artificial intelligence (AI) can be considered a general-purpose technology (GPT) in the digital era. Most studies in the field focus on the ex-post recognition and classification of GPT but in this article, we look at a GPT design ex-ante by reviewing the extreme and inspiring example of IBM’s Watson. Our objective is to shed light on how companies can create value through AI. In particular, our longitudinal case study highlights the strategic decisions IBM took to create value in two dimensions: internal development and external collaborations. We offer relevant implications for practitioners and academics eager to know more about AI in the digital world.

Keywords: General-purpose technologies; Crafting digital technology; Digital transformation; IBM Watson; Artificial intelligence; Digital product design (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (20)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:62:y:2019:i:6:p:819-829

DOI: 10.1016/j.bushor.2019.08.004

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