 Bringing dark data into the light: Illuminating existing IoT data lost within your organizationGregory Gimpel Business Horizons, 2020, vol. 63, issue 4, 519-530 Abstract: Companies are making substantial investments in placing sensors out in the field and within products and equipment. These Internet-of-Things (IoT) technologies provide an unprecedented opportunity to harness data-driven insights to improve business performance. While the IoT is often framed as a next-generation technology, many businesses already are awash in these data because their existing operational technologies and other equipment generate substantial amounts of data. These data, along with the insights they generate, remain dark—out of sight and unused. Many managers are unaware of the existence and uses of such data. To shed light on the business opportunities afforded by exploiting dark data, this article provides managerial advice and demonstrative case studies in four strategic categories: improving returns on assets, reengaging customers, creating new products and business lines, and transforming business models. Keywords: Internet of Things (IoT); Dark data; Operational technology; Asset optimization; Customer relations; Solutions as a service; IoT business models (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:63:y:2020:i:4:p:519-530 DOI: 10.1016/j.bushor.2020.03.009 Access Statistics for this article Business Horizons is currently edited by C. M. Dalton More articles in Business Horizons from Elsevier |
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